A small-to-medium transportation and logistics company in Austria came to us with inconsistent organic performance and untapped local search potential. Over a focused 24-month engagement, we rebuilt their technical foundation, tightened on-page and local SEO signals, and grew their Search Console footprint to 86.6K impressions and 2.61K clicks all independently verifiable through Google Search Console.
Alt text: "Google Search Console chart showing organic clicks and impressions growth over a 6-month SEO campaign for a transportation company."
Client Snapshot
Industry: Transportation & Logistics
Location: Austria
Company size: Small-to-Medium Business (SMB)
Engagement length: 24 months
Services included: Local SEO, Technical SEO, Google Business Profile Optimization, On-Page SEO, Content Optimization, Local Keyword Research, Citation Management, Search Console Monitoring, Performance Reporting
Note on confidentiality: Client name, website, domain, and branding have been withheld at the client's request. All figures below are sourced directly from Google Search Console.
The Problem: Real Service Quality, Invisible in Search
Before the engagement, the client an established transportation and logistics operator had limited visibility in Google Search for the keywords that mattered most to their business. Search performance was inconsistent month to month, and a combination of technical and on-page issues was actively capping how much of that traffic could convert into visibility, let alone clicks.
Diagnostic findings from the initial Search Console review:
Low organic search visibility, across core transportation and logistics terms
Weak keyword coverage, the site was competing for very few relevant queries
Technical SEO issues affecting crawlability, limiting how efficiently Google could index and rank key pages
On-page optimization gaps, metadata, structure, and content weren't aligned with search intent
Underdeveloped local SEO signals, despite local relevance being central to a transportation business
Below-potential click-through rate, indicating the site was earning impressions but not converting them into visits
This is a common pattern for SMB transportation and logistics companies: real operational credibility that simply isn't reflected in search visibility, because the technical and local foundations haven't been built out.
What We Did: A 2-Year, Phase-by-Phase Build From Zero
Phase 1: Months 1-3: Audit and Foundation
Full SEO audit covering technical health, Search Console setup, keyword landscape research from scratch, and competitor positioning. Since no baseline existed, this phase also included establishing the very first tracked keyword set and setting up ongoing performance monitoring.
Phase 2: Months 4-6: Technical Fixes and On-Page Foundations
Resolved crawlability and indexation issues identified in the audit, built out metadata across key pages for the first time, established internal linking structure, and implemented core on-page SEO fundamentals site-wide.
Phase 3: Months 7-9: Local SEO and Structured Data, Built From Scratch
Built out local SEO signals and Google Business Profile optimization essentially from zero, alongside first-time structured data (schema) implementation to help search engines understand and surface the client's services. Began content optimization on existing pages.
Phase 4: Months 10-12: Content Build-Out and Keyword Expansion
Enhanced and expanded existing content for topical and local relevance, broadened keyword targeting beyond the initial core terms established in Phase 1, and began tracking the first consistent month-over-month gains.
Phase 5: Months 13-18: Scaling Visibility and Authority
With the technical and local foundation in place, focus shifted to scaling: expanding content coverage, deepening keyword targeting across a wider set of transportation and logistics terms, and continuing to strengthen local relevance signals built in Year 1.
Phase 6: Months 19–24: CTR Optimization and Long-Term Refinement
Shifted focus toward converting the now-substantial impression volume into clicks — refining titles and descriptions for CTR, targeting additional relevant keywords, and continuing internal linking refinement. Closed out the 2-year engagement with a full performance analysis and comprehensive reporting.
The Results
By the end of the 6-month engagement, verified Google Search Console data showed clear, sustained growth in organic visibility and traffic.
Metric | 6-Month Result |
Total Clicks | 2.61K |
Total Impressions | 86.6K |
Average CTR | 3% |
Average Position | 16 |
Primary ranking term | Client's branded company search term reached strong, consistent visibility |
Beyond the topline numbers, the campaign delivered:
Improved organic search visibility across a broader set of transportation-related keywords
Increased keyword impressions month over month
Consistent, non-volatile growth in organic clicks not a single spike followed by a drop-off
A stronger, more stable search presence for the client's primary branded search term
Overall improved search performance sustained through the full 6 months, not just the initial audit phase
In Their Words
"Our search visibility improved consistently throughout the campaign, and we saw steady growth in impressions and organic traffic. Communication was excellent, reporting was transparent, and the SEO work delivered measurable results." Recaido Alvarado, Operations Manager
Why This Matters for Transportation & Logistics Companies
Transportation and logistics businesses often have strong reputations and consistent service quality that simply aren't reflected in search visibility largely because technical SEO health and local search signals are easy to overlook in an industry more focused on operations than digital marketing. This engagement shows that a structured, phased approach audit, technical fixes, local optimization, content refinement, then CTR tuning can produce measurable, sustained gains 24 months, verified entirely through Google Search Console data rather than third-party estimates.
Services Used
Local SEO improving visibility for location-relevant searches
Technical SEO resolving crawlability and indexation issues
Google Business Profile Optimization strengthening local search presence
On-Page & Content Optimization aligning pages with search intent
Want Results Like This for Your Business?
If your organic search performance doesn't reflect the quality of your service, a structured SEO audit is the first step.