WordPress powers 43% of the web — and most of those installs are leaving rankings on the table. We engineer WordPress builds that pass Core Web Vitals, ship clean schema, and scale to millions of indexable pages.
How we build it. every plugin documented with its bundle cost before it is allowed to stay
Brands across the industries we serve
What is REO Rank's WordPress SEO engineering offering?
WordPress powers 43% of the web — and most of those installs are leaving rankings on the table. We engineer WordPress builds that pass Core Web Vitals, ship clean schema, and scale to millions of indexable pages.
Stack: WordPress
Core Web Vitals: stock theme, 30+ plugins by default, LCP ≤ 2.5s · INP ≤ 200ms at p75 on a build of ours
Code in your repo, no SaaS lock-in
Optional retainer for ongoing SEO ownership
// next: stack pillars
Stack pillars
How we tune WordPress for rankings
No matter the platform — these are the diagnostics we ship to production. Mono outputs are real Lighthouse / Search Console signals from recent client engagements.
Speed
A typical WordPress site ships 1.4MB of unused JS before the first paint. We strip plugin bloat, lazy-load everything below the fold, and serve assets from a CDN so Core Web Vitals go all-green on mobile.
cwv.speed
LCP · 1.4s
INP · 84ms
CLS · 0.02
Schema
WordPress SEO plugins emit incomplete schema and miss the entity graph entirely. We hand-author Organization, Service, Article, FAQ and BreadcrumbList JSON-LD wired into a single connected graph.
Programmatic SEO for WordPress means custom post types, ACF flexible content blocks and a build pipeline that can render 50,000 location pages without choking the database or breaking your editor experience.
pipeline.scale
1register_post_type → city
2wp_insert_post × 50,000
3flush_rewrite_rules
4sitemap_generate
5index_now → ping
60
Client reviews published with real names
1,000
US markets with their own measured page one
76
Entities in our public knowledge graph
Since 2019
Building search programmes
$ wordpress --inspect
platform WordPress
version WordPress 6.5 · PHP 8
cwv all-green target
schema graph wired
deploy production-ready
About this stack
Why WordPress teams hire REO Rank
WordPress is deceptively easy to spin up and brutally hard to optimize. Plugin bloat, theme-injected render-blocking JS, ancient PHP, broken canonical signals — every WordPress install we audit has 30+ technical SEO issues that compound silently for years. We rebuild WordPress sites from the database up: a custom block-based theme with zero plugin reliance for SEO-critical paths, server-rendered output, full schema graph, and a publishing workflow your editors actually want to use.
Senior WordPress engineers on every engagement — no juniors
We ship code, not slide decks — deploy access, real PRs, real diffs
Platform-native tooling — no third-party plugin tax
Migration-ready: we move you to or from WordPress without losing rankings
Get an engineering-grade audit of your WordPress site
90-second form. Senior engineer reviews and replies within 24h. No bots, no boilerplate.
Free WordPress SEO Audit
3 quick questions — takes 30 seconds
4 spots left this week
Step 1 of 333%
Read by a senior specialistReply within one business day
What the platform does, and what we do about it
What WordPress makes hard, and what we hold it to
Left is what this platform gives you if nobody intervenes. Right is what the build is held to — a standard you can check at launch, not a result we are claiming on somebody else's behalf.
Core Web Vitals field data, not Lighthouse
by defaultstock theme, 30+ plugins
we build toLCP ≤ 2.5s · INP ≤ 200ms at p75
Plugin surface justified or removed
by defaulta plugin per feature, nobody owns the list
we build toevery plugin documented with its bundle cost
What gets indexed decided deliberately
by defaulttag, author and date archives all indexed
we build toindex rules decided, not inherited
Updates and backups runbook handed over
by defaultauto-update and hope
we build tostaged updates, restores tested
Integrations
WordPress plays nicely with your stack
These are the tools we wire into every build by default. Bring your own — we will integrate it.
Google Search Console
Search
Cloudflare
CDN
WP Rocket
Cache
Yoast SEO
SEO Plugin
GA4
Analytics
Algolia
Search
WPML
i18n
WooCommerce
Commerce
Build packages
WordPress build packages
Every package is fixed-scope, fixed-price and tied to a defined deliverable. Retainer kicks in only after the build is live and KPIs are passing.
30-day post-launch fix window included on every package. No retainer lock-in.
From our clients
Results on WordPress
Reviews from our Upwork, Fiverr and direct client engagements. Each card shows where the review was left.
5 avg. client review · 60+ engagements
Slide 1 of 8
The technical audit uncovered issues we had no idea about. Clear explanations, practical recommendations, and a report that told us exactly what to fix first.
James Williams
Law-firm marketing lead
Slide 2 of 8
Thorough analysis, clear explanations, and findings delivered within the agreed timeline. Their attention to detail saved us from several problems before launch.
Jessica Hawkins
Clinic operations manager
Slide 3 of 8
Genuinely rigorous technical work — they found and fixed foundation issues three previous agencies had missed, and communicated every change clearly.
Lily Ray
SEO consultant
Slide 4 of 8
A clear plan from the start and steady communication throughout. Our local visibility improved exactly the way they said it would.
Lisa Haddow
Clinic operations manager
Slide 5 of 8
Numerous campaigns completed, and the results have consistently met expectations. Their focus on quality placements makes them a trusted partner.
Mason Carter
Home-services owner
Slide 6 of 8
Great attention to detail on our on-page work. Necessary changes made without disruption, recommendations explained clearly, and delivered ahead of schedule.
Rhay Sison
SEO consultant
Slide 7 of 8
They clearly understand modern SEO and approach every project with confidence and precision. Reassuring to work with someone who genuinely knows the field.
Russell Jamieson
Law-firm marketing lead
Slide 8 of 8
Proactive in finding worthwhile opportunities, clear in communication, and always following through. I would happily recommend their services to anyone local.
Tim Gardener
Home-services owner
FAQs
Questions about WordPress SEO engineering
Quick answers to the things buyers ask before signing.
Will you replace our existing theme or work on top of it?
Both options exist. We run a free audit first — if your current theme is salvageable we keep it and refactor in place. If it ships render-blocking JS we cannot eliminate, we ship a custom block-based theme that preserves the exact editor experience your team is used to.
Do you support headless WordPress?
Yes — headless WordPress with a Next.js, Astro or Nuxt front-end is part of our Enterprise package. We keep WP-Admin as the editing surface, expose content via REST or GraphQL, and ship a static or edge-rendered front-end for sub-second LCP.
How do you handle plugin conflicts?
Plugin audit is step one. We document every plugin, its purpose, its bundle cost and its SEO impact. Then we replace, refactor or remove — and the ones that stay are justified in writing, so you can see what each is costing you.
Can you optimize WooCommerce sites?
Absolutely. WooCommerce stores are our second-largest WordPress engagement type. We focus on product schema, faceted-navigation crawl-budget control, programmatic category pages and checkout-funnel CRO.
What about WordPress.com (vs self-hosted)?
WordPress.com Business + ecommerce plans give us enough access to deliver Starter and most of Production. WordPress.com Free / Personal plans cap what we can change — we will tell you upfront if a hosting migration is needed.
How do you improve WordPress Core Web Vitals specifically?
The biggest wins come from four areas: switching to a lightweight block theme (Gutenberg-native, no jQuery), offloading images to a CDN with WebP + AVIF delivery, deferring non-critical JS including Google Tag Manager and chat widgets, and fixing CLS from late-loading sidebar widgets or font swaps. Most WordPress sites move from red to green on mobile within 3-4 weeks of active work.
Who owns the site and hosting after you hand off?
You do — always. We build inside your WordPress install, on your hosting account (or one you own). We do not resell hosting or require any ongoing managed access. The codebase and all credentials transfer to you on the final handoff call.
Can you migrate us from WordPress to a different platform?
Yes. WordPress-to-Next.js, WordPress-to-Webflow and WordPress-to-Shopify migrations are part of our practice. We handle canonical mapping, 301-redirect strategy, content parity audits and Search Console property transitions to protect rankings across the move.
What does a WordPress SEO engagement cost?
Starter audits begin at a flat project fee. Production and Enterprise packages are scoped after the discovery sprint — pricing depends on site size, plugin complexity and programmatic SEO scale. We give a written estimate before any larger commitment.
How long does a WordPress production build take?
Typically 6-10 weeks for a Production build: 1 week audit, 2-3 weeks Gutenberg theme build and plugin refactor, 2 weeks schema + technical SEO, 1-2 weeks QA and launch. Enterprise scope with headless architecture runs 10-16 weeks.
NewWant your WordPress site cited by ChatGPT, Perplexity & AI Overviews? Explore AI SEO & GEO
The team
The senior specialists behind your work.
No account-manager buffer and no juniors learning on your budget — you work directly with the people who do the work.
Founder
Rao Anas
Founder & CEO
Company vision · technical direction
Founder and CEO. Sets the company vision and leads engineering and technical direction across both SEO and software development — the person who architects the hard problems and owns the standard the whole team builds to.
Founder
Rao Huzaifa
Founder & CEO
Business strategy · finance · delivery
Founder and CFO. Owns business strategy and finance and oversees software delivery end to end, so engagements stay scoped, on budget and shipped.
Founder
Rao Usama
Co-Founder & Product Officer, Head of AI / Data
14+ yrs engineering · AI agents, MCP & automation
Co-Founder and Head of AI & Data. 14+ years in software engineering; leads our AI-agent, MCP-integration and workflow-automation work — turning models into systems that actually run in production.
MSc, Data Science
Rao Hasnain
Chief Operating Officer
Operations · delivery across every engagement
Chief Operating Officer. Runs day-to-day operations and keeps delivery on track across every client engagement — the reason work moves predictably instead of in fits and starts.
Drop your URL, pick the goal you care about most, and we'll show you exactly where the traffic is leaking — technical, content, or authority. No pitch, no obligation, no sales script.
