How we work

Our Process from Audit to Results

Every engagement runs through the same four steps. Deliberately simple: understand the opportunity, plan against it, ship the work, and prove what it moved. Here’s exactly what to expect.

  • KPI movement inside the first 30 days
  • A live dashboard tied to revenue, not rankings
  • 90-day rolling terms — we re-earn the renewal
Start with an audit See pricing
500+ programs shipped4.9/5 client satisfaction
How REO Rank runs an engagement
+312%
avg. growth / 12 mo
30-day signal
KPIs start moving

The engagement

Four steps, run the same way every time

Simple on purpose — so you always know what’s happening and why.

01

Audit & Discovery

A full technical, content and competitive audit shows where the real opportunity is — and what’s holding you back. You get prioritised findings, the SERP landscape, and the KPIs we’ll be judged on. Week 1–2.

02

Strategy & Roadmap

Findings become a sequenced plan tied to revenue — highest-impact work first. Target keywords, pages and fixes, a forecast, and the reporting cadence you’ll get. Week 2–3.

03

Build & Execute

We ship the work — and where it’s technical, we implement it rather than hand your team a to-do list. Content, links, on-page, and the engineering behind it. Month 1 onward.

04

Measure & Scale

Live dashboards tie everything back to pipeline and revenue. We review, double down on what’s working, and expand into the next opportunity. Ongoing.

Your first 90 days

Exactly what happens, and when.

No mystery, no “trust the process” hand-waving — here’s the concrete first quarter.

  1. Day 1

    Kickoff & access

    A kickoff call, a shared workspace and dashboard, and access set up cleanly. You meet the senior specialists doing the work — not an account manager.

  2. Week 1–2

    Audit & baseline

    We run the full audit, capture a baseline of every KPI we’ll be judged on, and surface the quick wins we can ship immediately while the strategy is built.

  3. Day 30

    First wins shipped

    The roadmap is live and the first work is already in production. Technical fixes, on-page and early content are shipping — and the leading indicators start to move.

  4. Day 90

    Compounding

    A full quarter of momentum: rankings climbing, content compounding, and a business review that maps every result to pipeline — then we decide where to double down.

What it produces

A process that compounds

Average measurable outcomes across active engagements — every number traceable in the dashboard we ship.

  • Verified across 500+ live client engagements
  • Reported via live Looker Studio dashboards
  • Tied to revenue KPIs, not vanity metrics
+312%
Avg. organic growth in 12 months
60–90
Days to first top-3 rankings
90-day
Rolling terms — no lock-in
500+
Programs shipped

How we stay in sync

You always know what’s happening.

Transparency isn’t a promise — it’s a set of rituals baked into every engagement.

Weekly Loom updates

A short recorded walkthrough every week — what shipped, what it moved, what’s next. Watch it on your schedule, no standing meeting required.

Always-on dashboard

A live dashboard tied to revenue and pipeline, not vanity rankings. Every number traces back to source — check it any time, not just on report day.

Monthly business review

A monthly deep-dive on results versus forecast, what we learned, and the plan for the next 30 days. Strategic, not a status read-out.

Direct line, real people

A shared Slack or channel straight to the specialists on your account. Questions get answered by the person doing the work, usually same day.

Process questions

What clients ask before starting

Straight answers on timelines, involvement and what happens if it’s not working.

How quickly will we see results?
Leading indicators — crawl health, indexation, Core Web Vitals and quick-win rankings — typically move inside the first 30 days. Meaningful movement on competitive money keywords usually lands in months three to six. We put that honest timeline in the roadmap on day one rather than overpromising a fast miracle.
What do you need from us to get started?
Access to your site, analytics and ad accounts, a kickoff call, and a single point of contact for approvals. That is usually enough to start the first sprint. We do the implementation ourselves, so the lift on your side is minimal.
What does a kickoff look like?
A 60-minute call with the senior specialists on your account — not an account manager reading slides. We confirm access, align on KPIs, agree the reporting cadence, and set the first-sprint priorities. You get a shared workspace and live dashboard within 24 hours.
How do you communicate throughout the engagement?
A weekly Loom recording covers what shipped and what it moved. There is a monthly business review that is strategic rather than a status read-out. In between, a shared Slack or channel gives you a direct line to the specialists — questions get answered same day, by the person doing the work.
How involved do we have to be?
As much or as little as you want. Some clients join a weekly sync; others watch the Loom and check the dashboard on their own schedule. We run autonomously with senior ownership of the account, but we are always a message away when you want to go deeper.
What tools and reporting do you use?
Every engagement gets a live KPI dashboard tied to revenue and pipeline — not a once-a-month PDF. We use GA4, Search Console, Ahrefs and a suite of technical tools. You get access to the dashboard from day one and can check it any time, not just on report day.
How is the work actually handed off and implemented?
We do not produce audit documents and leave implementation to your team. For technical and on-page fixes, we implement directly. For content, we deliver publication-ready copy. Where your team needs to be involved (DNS, CMS approvals), we give you exact, tested instructions — not vague recommendations.
What if the strategy needs to change mid-engagement?
It often does — algorithms shift, a competitor launches, a test loses. We update the roadmap in real time and flag changes clearly so you always know what changed and why. The KPIs do not change without a conversation.
What if it is not working?
You will know early, because the dashboard is live and the KPIs are agreed up front. Retainers run on 90-day rolling terms with no punitive lock-in. If something is off, we course-correct fast. If it is not fixable, we say so and part ways cleanly — we do not chase renewals we have not earned.
How does the process differ for a project versus a retainer?
A retainer follows the 90-day rhythm above, repeated and compounded each quarter. A project starts with the same discovery and strategy phase, then moves to a fixed-scope build with milestone check-ins. The communication cadence is the same; the timeline is bounded.

Still have questions? Talk to a specialist

Company

More about REO Rank.

How we work, who does the work, and how to start a conversation.

About REO Rank

Company

Who we are and how a senior-led team actually runs an engagement.

Meet the team

People

The senior operators who do the work on your account — no juniors.

Careers at REO Rank

Hiring

Open roles for senior specialists who want ownership, not tickets.

Security & compliance

Trust

How we handle your data, access and infrastructure.

Pricing & plans

Plans

Transparent, KPI-tied engagement pricing with no lock-in.

Talk to a strategist

Contact

Tell us what you are trying to fix — we will be honest about fit.