Rao Usama
Co-Founder & Product Officer, Head of AI / Data
Owns the entity layer and the measurement — the knowledge graph on this site is his, and so is the tracking that says which engines name you and which name someone else.
Get cited by ChatGPT, Perplexity & AI Overviews
AI SEO you can check, on a graph we actually run
Get found inside AI search. We optimise your brand to be the answer ChatGPT, Perplexity, Gemini and Google AI Overviews cite — with GEO strategy, AI visibility audits, entity and schema work, and content built for the answer box.
- AI visibility audit across ChatGPT, Perplexity, Gemini & AI Overviews
- Entity, schema & knowledge-graph work — proven on our own live /kg
- Citation & mention tracking in a live dashboard — measured, not vibes
Senior-led · MSP-grade4 AI engines optimised & tracked
AI visibility self-check
Are you ready to be cited by AI?
Answer honestly — this is a self-assessment, not a crawl. For the measured version across ChatGPT, Perplexity, Gemini & AI Overviews, get the full report.
100/100Self-assessed AI-readiness
How does REO Rank get you cited by AI search?
REO Rank runs Generative Engine Optimization (GEO): AI visibility audits, passage-level content optimisation, and entity & knowledge-graph work that makes ChatGPT, Perplexity, Gemini and Google AI Overviews cite your brand as the answer. We measure citation share across the engines and track it in a live dashboard.
- Optimised & tracked across ChatGPT, Perplexity, Gemini and AI Overviews
- Passage-level citability, entity disambiguation and schema — not keyword stuffing
- Proven on our own live knowledge graph of 76 interlinked entities
- Senior-led and measurable: citation & mention monitoring, not vibes
How we work
Why teams bring us in for AI search
Every agency now says it does AI SEO. The question worth asking is what any of them will show you afterwards — because a citation inside an answer is either measured or it is a story.
- When we will send you to the other page
- If an engine cannot crawl, render or resolve you, no amount of passage work earns a citation — that is a technical SEO engagement and we will say so in the audit rather than sell you this one. The SEO engagement
- What we measure
- Citation and mention share across ChatGPT, Perplexity, Google AI Overviews and Copilot, tracked over time on the questions your buyers actually ask. Rank trackers cannot see inside an answer; this is the layer that can.
- What we will not promise
- That you will be cited. Nobody controls what a model names, and an agency quoting you a citation rate is quoting a number it cannot hold. What we commit to is the work, the measurement, and telling you when it is not moving.
- Why we can claim entity work
- Because we run one. Our public knowledge graph is live on this site — schema-typed, interlinked, and inspectable — which is more than most agencies selling entity optimisation have ever shipped. Inspect the graph
- What it costs
- Published, not quoted on request. An AI visibility audit from $1,000; ongoing GEO programmes from $2,500 a month. Full pricing
How it runs
Fixed in weeks, re-decided by the engines in months
Crawler access and schema are read within days to a few weeks. Whether an answer names you changes more slowly, because the model has to re-crawl and re-trust the source — the FAQ below commits to 60–90 days on your priority questions, and this is the clock it starts.
What happens at each stage- Week 1The questions your buyers actually ask
- Week 1–2Who the engines name instead of you
- Weeks 2–3Crawler access and rendering fixed
- Weeks 3–4The entity resolved, everywhere it appears
- Weeks 4–6Passages rewritten to be liftable
- Weeks 6–8Schema shipped and validated
- Months 2–3The same questions, measured again
- Months 3–6Questions we win, and ones we drop
Why AI search changes the game
What happens when the answer engine doesn’t know you
Four ways brands go invisible in AI search — and what GEO fixes.
01
Why GEO now
The answer box is the new #1 — and it only cites one source
For twenty years SEO was a race for the top of a list. The AI answer is not a list. It reads the web, synthesises a response, and names a handful of sources — often one. Being result #4 used to still earn clicks; being uncited earns nothing. The good news: the engines reward what good SEO always did, only more strictly. Clear factual passages, real expertise signals, structured data and unambiguous entities are what make you quotable. GEO is not a separate rulebook — it is SEO taken to the level of the individual sentence the model lifts into its answer.
- Optimised for AI Overviews, ChatGPT, Perplexity & Copilot
- Passage-level citability, not just page-level ranking
- Entity + schema clarity the engines can parse and trust
- The same E-E-A-T signals, enforced harder
02
The proof
We built a knowledge graph — so we can build yours
Most agencies will sell you “entity optimization” they have never shipped. We run a live, interlinked knowledge graph on our own domain — 76 entity pages across defined terms, tools, technologies and organizations, each with schema.org typing and real internal links. It is the exact structure that makes an entity legible to an AI engine. That means when we recommend entity and knowledge-graph work, we are pointing at something we operate, not a slide. We map your entities, disambiguate them, wire the schema and the internal graph, and connect you to the external knowledge graph the engines read — the difference between a brand a model half-recognises and one it confidently names.
- A working /kg you can inspect — 76 entities
- schema.org typing: DefinedTerm, Organization, SoftwareApplication
- Entity disambiguation + internal link graph
- Connected to the external knowledge graph engines read
Where your customers search
Get found when someone asks "who's the best near me?"
One question, answered twice: once by the ranked results, once by an AI that names a shortlist. They are won differently, and we work both.
seo agency near me⏎
Answer one Ranked results
Won by ranking — crawlable, fast, and better than the page above you.
Google
DuckDuckGo
Answer two AI answer engines
Won by being citable — a source the model can quote and attribute.
- ChatGPTNames businesses directly
Google AI OverviewsAnswers above the results
PerplexityCites its sources
ClaudeShortlists providers
Microsoft CopilotRuns on Bing
The service line
Everything under AI SEO.
Start with the audit; the rest compounds from what it finds.
What the program produces
Built to be measured
Commitments rather than outcomes — what the programme is held to, before anything has been measured.
- Named senior specialists on every engagement
- Reported via live Looker Studio dashboards
- Tied to revenue KPIs, not vanity metrics
4
AI engines optimised & tracked
Passage
Level citability, not just page
76
Live entities in our own /kg
Senior
Led — no juniors on your account
Our method, in the open
What we have published about AI search
Five pieces, written before this page existed. Read them before you hire anyone for GEO — including us — because they are the method, not a brochure.
- Playbook
How AI search engines choose their sources
What the engines appear to weigh when they decide which handful of pages to name.
- Analysis
Ranking first is not an AI Overview citation
Why the page at position one is often not the page the answer quotes.
- Analysis
Does llms.txt do anything?
The honest answer on a file half the industry is selling as a service.
- Checklist
The AI crawler robots.txt checklist
Which user-agents to allow, which to refuse, and what each one costs you.
- Technical guide
Is your JavaScript site invisible to AI crawlers?
The rendering gap that keeps the page you worked hardest on out of every answer.
Before you commit
The words this decision turns on and who you should hire
Half the disagreement about AI search is vocabulary. These are the terms the work actually turns on — each one a page on our own knowledge graph, which is the same graph an engine reads when it decides whether it knows who we are.
- REO Ranka traditional agency
Who is actually measuring citation share, and who is reporting rankings.
- In-houseagency
GEO is new enough that nobody has five years of it in-house.
The words these decisions turn on
From our clients
What clients say about working with us
These are reviews of our search and content work. GEO engagements are newer than the reviews, so none of them is about an AI-visibility programme — we would rather say that than relabel them.
5average across 60 reviews left on Upwork, Fiverr and directly with us
A practical local strategy that matched our business, explained step by step, and completed within the timeframe they promised. Really well organized.
They kept the same level of professionalism from start to finish. Every milestone completed as promised and expectations met at each step.
Their content strategy gave us a much clearer direction for growth. The reasoning behind every recommendation was explained, and it all felt well planned.
Reliable, responsive, and consistently delivering quality placements. In a competitive vertical, that consistency is exactly what moves the needle.
They shifted our focus from rankings alone toward meaningful conversions. Thoughtful strategy, clear communication, and careful management at every stage.
Proactive in finding worthwhile opportunities, clear in communication, and always following through. I would happily recommend their services to anyone local.
AI SEO & GEO questions
Straight answers on getting cited by AI
What founders ask before they invest in AI search visibility.
What is GEO (Generative Engine Optimization), and how is it different from SEO?
SEO earns you a rank in a list of links; GEO earns you a citation inside an AI-generated answer. They share the same foundations — crawlable, structured, authoritative content — but GEO pushes them to the passage level, because an AI engine lifts individual sentences and names one or two sources rather than showing ten. We run both as one program.
Which AI engines do you optimise for?
Google AI Overviews, ChatGPT (and its web search), Perplexity, and Microsoft Copilot, with Gemini covered through Google’s surfaces. These pull from overlapping signals, so the entity, schema and citability work compounds across all of them rather than being tuned to one.
Can you actually measure AI visibility, or is it guesswork?
We measure it. As an MSP with real tooling, we track citation and mention share across the engines over time in a live dashboard — which prompts name you, which name a competitor, and how that moves as we ship work. Rank trackers cannot see AI answers; this is the layer that can.
Is “AI SEO” about using AI tools, or being visible inside AI search?
Both are true of us, and this page leads with the second because it is the harder, more valuable one. We use AI to do traditional SEO faster and deeper, and we optimise you to be cited by AI answer engines. The audit tells you which of the two moves your numbers most right now.
How fast does GEO show results?
Crawler-access and schema fixes are read by the engines within days to a few weeks; citation share on your priority questions typically shifts over 60–90 days as content and entity signals are re-crawled and trusted. The audit sets the realistic timeline for your specific competitive set on day one.
What is entity and knowledge-graph optimization — and why do you keep mentioning your /kg?
AI engines reason over entities, not keywords, so being an unambiguous, well-connected entity is what makes a model confident enough to name you. We prove we can build that because we run one: our live /kg has 76 interlinked, schema-typed entities you can inspect. Most agencies sell entity work they have never shipped.
Do I need to rebuild my site or content from scratch?
No. We start from what you have, restructure the highest-intent pages for citability, add the missing schema and entity signals, and fix crawler access. It is optimisation of your existing assets, not a rebuild — and because we implement, you get shipped changes, not a to-do list.
How does this fit with my traditional SEO?
It reinforces it. The same passage-level clarity, structured data and authority that earn AI citations also help classic rankings, so every asset earns twice. If we run your SEO too, GEO is folded into the same roadmap and dashboard rather than billed as a disconnected add-on.
Will optimising for AI answers cannibalise my clicks?
Being cited is how you stay in the consideration set when the answer is generated rather than listed. Uncited brands are the ones that vanish. We optimise for citation plus a compelling reason to click through — and track branded search and referral lift alongside citation share so you see the full picture.
What do we own at the end of the engagement?
Everything — the content changes, the schema and entity markup in your codebase, the llms.txt, the knowledge-graph structure and the audit data. There is no proprietary platform you lose access to. The AI visibility you build stays yours.
How is AI SEO / GEO priced?
A one-time AI Visibility Audit is $1,000 and delivers your citation benchmark plus a prioritised roadmap. GEO Growth retainers start at $2,500/month (content optimisation, entity + schema implementation and ongoing citation monitoring). Full-funnel GEO Dominance programs start at $5,000/month. You approve each phase.
Why REO Rank for this rather than a traditional SEO agency?
Because we are engineers who own both the strategy and the implementation, we ship the schema, entity and content changes GEO needs instead of handing you a report. And we operate a real knowledge graph, so entity optimization is something we run, not something we describe. That is hard to fake and harder to match.
Still have questions? Talk to a specialist
Start here
Send a question your buyers ask, and we will show you who gets cited
Not your domain — a question. We run it across the engines, send you back who is named, what they said, and whether the gap is your content, your entity data, or something a crawler cannot reach at all.
- A reply within one business day, from the person who would run it
- The actual answers, quoted, not a summary of them
- A straight answer when the fix belongs to the SEO engagement instead
Would rather just email? hello@reorank.com
The team
The three people an AI citation actually depends on
Being named in an answer needs three different things to be true at once: an engine can reach you, it can tell which company you are, and the passage it lifts says something worth quoting. One person each.
Nimra Jabbar
Front-End Developer & SEO Specialist
Makes sure the engines can reach the page at all: crawler access, rendering and the schema that survives a validator. Nothing else works until this does.
Rao Zayn
Head of Content & Brand
Writes the passage. An engine lifts one paragraph, not a page, and it lifts the one that answers the question outright.
Free site audit · results in 60 seconds
Find out whether an engine can name you at all.
Send one question your buyers ask. We will run it across ChatGPT, Perplexity and AI Overviews and send you back who gets cited today — including the case where it is nobody.