Fast, accessible, search-ready builds — with every URL mapped and rankings watched daily through cutover. The dangerous part of a redesign is one afternoon, and that is the part we plan around.
The on-page work was meticulous — they made the changes without disrupting the site and explained the reasoning behind each one. Our performance climbed steadily afterward.
Brands across the industries we serve
Client reviews published with real names
US markets with their own measured page one
Entities in our public knowledge graph
Building search programmes
High-performance, accessible websites — custom builds, WordPress, ongoing maintenance and ADA compliance — engineered to rank and convert.
How we work
The usual arrangement is that an agency builds the site and an SEO team inherits the problems. We are both, so there is nobody to hand the list to — which changes what gets decided during the build rather than argued about after it.
Where to start
Almost nobody rebuilds a site because they want a new site. Something has become intolerable — and which thing it is changes the entire scope.
Fixing a typo is a ticket. Launching a campaign page takes a fortnight. The site is not broken — it is just that nobody on your team can touch it without help.
Start with a CMS you can operateSomeone could not use your site and now a lawyer has written to you. An overlay widget will not resolve it — the markup underneath has to actually work with a keyboard and a screen reader.
Start with a conformance auditWhat's Included
Each service is tailored to your business goals and delivered by dedicated specialists. Click any service to learn more.
Six weeks of design and build, and then the whole thing turns on one afternoon. Below is what a redirect map looks like when it is right, and the four ways it is usually wrong — each of which costs something different.
/services/seo-audit301/services/seo/seo-auditsOne hop, to the page that genuinely replaced it. This is the entire job, done correctly, a few hundred times.
/blog/2019/technical-seo301/insights/technical-seoOld structures get mapped too. An archive nobody links to internally is still an archive other people link to.
/pricing-v2404—Missed entirely, usually because it was not in the CMS and nobody crawled the live site before rebuilding it. Every link pointing here now points at nothing.
/case-study/acme301/Redirected to the homepage because there was no obvious equivalent. Google treats a mass redirect to the homepage as a soft 404 — so this is a 404 that also looks like an attempt to hide one.
/product?id=12301 ×3/products/twelveA chain: old to interim to final, because two migrations happened and nobody collapsed the first one. It resolves, slowly, and every hop is a chance to lose the signal.
/team/200/teamBoth versions live and both indexed. Not a redirect problem — a canonical one, and the kind that quietly splits a page’s authority in half.
None of this is exotic — it is just tedious, it happens on the day everyone is celebrating, and it is the first thing dropped when a build runs late. We inventory every URL in week one and watch rankings daily for thirty days after cutover, which is possible mainly because the people who would otherwise inherit the problem are the people doing the build. The technical side of the same team
The design is the part everyone discusses and the smallest part of the risk. What actually decides a build is the system it has to exchange data with every day — and that system is different in every one of these.
Where the competitive picture is the thing we already know.
IDX and MLS feeds arrive on someone else’s schedule in someone else’s shape. Listings appear, sell and vanish weekly, and every one of them needs to be indexable while it exists and gone cleanly when it is not.
The booking engine is usually a third-party iframe that owns the moment of conversion — so the job is making everything around it good enough that people reach it, and measuring a handoff you do not control.
Forms carry protected information, so consent, storage and who receives the email are engineering decisions rather than marketing ones. Accessibility is not optional here either — it is the audience.
Intake is the product. A form that loses a submission at 11pm on a Friday is a case that went to the firm whose form worked, and nobody finds out for weeks.
Scheduling and dispatch software sits behind the booking button. Whether it has a usable API decides how much of the experience you actually control.
Your buyers will read the source. A marketing site that is slow, inaccessible or obviously templated is a credibility problem in a way it simply is not elsewhere.
The FAQ below commits to 6–8 weeks for a marketing site and 10–14 for a custom build. What a schedule never shows is that the risk is not spread across them — it is concentrated at cutover, which is why three of these stages are about launching rather than building.
What happens at each stage
Most sites fail Vitals because performance is checked after the design is signed off, when the expensive fixes are already baked in. We invert that: LCP, INP, and CLS get numeric budgets at architecture time, and the build fails CI if it exceeds them. The result is a site that is fast for real users on real phones, which is exactly what Google measures for ranking.
The single most common way agencies destroy organic traffic is launching a redesign with no redirect map, dropped metadata, and a broken internal-link graph. Because we own technical SEO in-house, our migrations are engineered end to end: crawl, map, preserve, stage, cut over, monitor. Traffic holds or grows through the launch instead of cratering the week after.
From our clients
Left on Upwork, on Fiverr, or sent to us directly. Every name and face below is a real person you could look up.
5average across 60 reviews left on Upwork, Fiverr and directly with us
We've partnered on multiple projects and the quality stays consistently impressive. Always proactive about valuable opportunities and a pleasure to work with.
Well-researched, well-structured content that actually aligns with the SEO strategy. Organized, easy to collaborate with, and consistently on time.
Everything stayed organized and every update was communicated clearly. The work was completed to a very high standard and I would collaborate again in a heartbeat.
They rebuilt our city pages and fixed the local foundation properly. We're now showing up in the map pack across every territory we serve, and the phone actually rings because of it.
The on-page work was meticulous — they made the changes without disrupting the site and explained the reasoning behind each one. Our performance climbed steadily afterward.
Another smooth project from the team. They secured exactly the placements we needed, communicated clearly the whole way, and made the entire process effortless.
Both of these are written down because they decide architecture, not decoration — and both are easier to get right before a line of code than after launch.
What each one measures, and which build decisions actually move it.
Most AI crawlers do not run your JavaScript. A site can rank on Google and be uncitable — and that is a rendering decision made at build time.
A custom build is the right answer less often than agencies admit. These lay out where a builder is genuinely enough, and the words a quote will assume you already know.
Where a builder is genuinely the right call, and the ceiling you accept with it.
What the day rate does not include, and where the cost comes back.
A build ends. What happens on the day after it does.
FAQs
Quick answers to the things buyers always check first.
Still have questions? Talk to a specialist
Start here
Not a brief — just the thing that has become intolerable. You get back what we think the actual scope is, roughly what that costs, and whether a rebuild is even the right answer, which it often is not.
Would rather just email? hello@reorank.com
We ship platform-aware SEO engineering on the stacks below — each with its own ranking ceilings we know how to breach.
Custom themes, schema graph and Core Web Vitals on WordPress.
Speed, schema and product-feed SEO for Shopify stores.
Designer-friendly builds with production-grade output.
Velo programmatic SEO past the platform’s ranking ceilings.
Marketing-first CMS wired to your CRM funnel.
Bespoke stacks engineered for performance and rankings.
React SSR/SSG with Core Web Vitals and SEO built in.
Enterprise-grade SPA with TypeScript and SSR support.
Headless CMS, microservices and bespoke architecture.
Two engineers, and you would work with both of them directly. There is no delivery manager in between, which is mostly why the search decisions get made during the build instead of after it.
Web & SaaS Engineer · DevOps
Builds and ships the thing — WordPress through to custom applications — and runs the infrastructure underneath it, so hosting, deploys and the cutover are the same person’s problem.
Front-End Developer & SEO Specialist
Owns the front end and the technical SEO in the same pass: semantic markup, Core Web Vitals and the render strategy that decides whether a crawler can read the page at all.
Free site audit · results in 60 seconds
Drop your URL and we will run it, read the markup and check what a crawler actually receives. You get the specific things slowing it down, whether or not that leads to a rebuild.