REO Rank runs paid media as one program across Google, Meta, LinkedIn, YouTube and programmatic — not siloed channels. Advanced audience targeting, weekly creative testing and full conversion tracking mean spend follows what converts, and cost per acquisition keeps dropping as the data compounds.
Average cost per acquisition reduction in the first 90 days
Senior pod
no juniors, ever
Brands across the industries we serve
500+
Clients Ranked on Page 1
10M+
Organic Visits Generated
340%
Average Traffic Growth
8+
Years of SEO Expertise
What is Paid Media at REO Rank?
Search, social, video and display in one program — precision-targeted paid campaigns that map every dollar to a tracked sale, lead or pipeline event.
5+ specialised paid media services included
KPI-tied retainers — no juniors learning on your dime
Pricing range: $4,500 one-time → From $20k /month
Free 30-min strategy call · senior team only
About Us
Why REO Rank for Paid Media?
REO Rank runs paid media as one program across Google, Meta, LinkedIn, YouTube and programmatic — not siloed channels. Advanced audience targeting, weekly creative testing and full conversion tracking mean spend follows what converts, and cost per acquisition keeps dropping as the data compounds.
Why Choose Us?
Senior strategists on every account — no juniors learning on your dime
KPI-tied scope and pricing — we earn the retainer or rework it
Weekly Loom updates plus a live dashboard tied to revenue
Featured Services
Top Paid Media engagements we ship
The most-requested specialisations inside this service line — battle-tested playbooks our senior pod ships every week.
A proven 4-step framework that turns intent into measurable outcomes.
01
Account Teardown
We audit every campaign, keyword, and conversion action for wasted spend, broken tracking, and missed intent. Most accounts surface 20 to 40 percent of budget burning on queries that never convert.
02
Bid & Structure Blueprint
A senior media buyer rebuilds account structure, match types, and bidding around profit per conversion, not clicks. Every campaign is tied to a target cost per acquisition before a dollar moves.
03
Launch & Creative Testing
We ship rebuilt search, shopping, YouTube, and programmatic campaigns with structured ad and landing-page tests. Conversion tracking and offline import are validated before scale.
04
Scale on Profit
Daily bid and budget management pushes spend toward profitable segments while we cut the losers. Weekly Loom updates and a live dashboard show cost per acquisition and return on every channel.
01
Organic traffic — last 90d
+263% vs prior period
Measurement
If your tracking is wrong, your scaling is worse
The single biggest reason ad accounts stall is that the platforms are optimizing toward the wrong number. We rebuild measurement from the conversion up — server-side events, deduplicated purchases, offline conversion imports — so every algorithm bids to real revenue and qualified pipeline, not inflated form-fills. Get this right and every dollar after it works harder.
Server-side GA4 and Consent Mode v2 for durable, privacy-safe tracking
Enhanced conversions and offline imports to match ad clicks to closed revenue
Deduplicated, value-based conversions so ROAS bidding is trustworthy
A single source of truth reconciled against your CRM and Stripe
02
Content velocity
8 long-form posts · 4 weeks
Creative Velocity
The account is only as good as the ads you feed it
Once tracking and structure are solid, creative becomes the biggest lever left. We treat ads as a testing pipeline: a steady cadence of new hooks, angles and formats, each with a clear hypothesis, so winning concepts are found on purpose rather than by luck. Stale creative is the quiet killer of ROAS, and we do not let it happen.
A structured concept-hook-format testing framework, not random one-offs
Weekly creative refresh cadence to beat ad fatigue before it bites
Winning angles fed back into landing pages and organic channels
Static, video and UGC-style variants matched to each platform
Real Results
Paid Media outcomes that compound
Average measurable wins across active engagements — every number traceable inside the dashboards we ship clients.
Verified across 500+ live client engagements
Reported via live Looker Studio dashboards
Tied to revenue KPIs, not vanity metrics
-32%
Average cost per acquisition reduction in the first 90 days
4.7x
Median return on ad spend on rebuilt search and shopping
27%
Of legacy spend recovered from non-converting queries
14 days
To rebuilt campaigns live with validated tracking
Pricing
Simple Paid Media pricing
Three transparent ways to engage. Pick the scale of the program — every package is fully managed, senior-only, and tied to your KPIs.
Audit
Find the spend that is quietly bleeding out
$4,500one-time
Full account teardown across search, shopping, and display
Wasted-spend and non-converting query analysis
Conversion tracking and attribution validation
Restructure plan with target cost per acquisition by campaign
Need a bespoke scope? Talk to a strategist — we'll build a package around your goals.
FAQs
Questions buyers ask before signing a Paid Media contract
Quick answers to the things buyers always check first.
How is paid media management priced?
Management is a flat monthly retainer, and your media spend is paid directly to the platforms — never marked up by us. That keeps incentives clean: we do not profit from telling you to spend more. A one-time account audit is $4,500. Growth retainers start at $8,000/month and include rebuilt campaigns, structured creative testing, weekly reporting and KPI-tied performance terms.
Which platforms do you manage?
Google Ads (Search, Shopping, Display and Performance Max), Meta (Facebook and Instagram), LinkedIn, YouTube and programmatic display. We do not force a multi-platform mix — channel selection is based on where your profitable intent actually lives, not on what is easiest to bill. Everything reports into one blended dashboard.
How quickly can you improve an underperforming account?
We typically have rebuilt campaigns live within 14 days, with fixed conversion tracking and offline conversion import in place. Smart bidding needs two to four weeks of clean data to stabilize, so the clearest cost-per-acquisition improvements usually land inside the first 90 days. Wasted-spend cuts from non-converting queries often show within the first two weeks.
How do you measure success beyond clicks and impressions?
We measure on cost per acquisition, return on ad spend and, where possible, revenue and pipeline through offline conversion tracking. Clicks and impressions are diagnostics, not goals. The weekly Loom walks through profit per channel and exactly what we changed to move it.
Can you handle franchise or multi-account setups?
Yes. We manage multi-location and enterprise account structures across a single Google MCC or Meta Business Manager, with location-level reporting and consistent negative keyword lists across franchisees. Budget allocation is controlled centrally to prevent cannibalization between locations.
What do we own at the end of the engagement?
You own the ad accounts, the campaign structures, the audience lists, the conversion tracking setup and the creative assets. We build everything in your accounts, not ours. When the engagement ends, everything stays with you — no handover costs and no proprietary platform lock-in.
How do you handle creative for paid ads?
Senior media buyers direct the creative strategy and testing matrix. We produce or coordinate copy and visual concepts, with a structured test of angles and formats each month. Paid social lives and dies on creative, so beating ad fatigue with a steady pipeline of fresh angles is built into every retainer at a fixed monthly volume.
Do you guarantee a specific return on ad spend?
We agree on a target cost per acquisition or ROAS before work starts and write performance guarantees into the contract. We cannot promise a specific number before seeing your account data and market, but every retainer has a minimum ROAS or CPA threshold — if we miss it in a 90-day window, the next month is free.
How do paid media and SEO work together in the same program?
Paid gives you immediate presence on keywords while SEO builds lasting organic rankings for the same terms. Paid click data also tells you which keywords convert before you commit content budget to ranking for them. Where we manage both, a single dashboard shows blended CPA across paid and organic so you can make smart reallocation decisions.
What does your reporting include?
A shared live dashboard updated daily shows spend, conversions, cost per acquisition and ROAS by channel and campaign. Each week you receive a Loom video from a senior buyer walking through what changed, what is being tested and what decision we made with the budget. Monthly we review actual versus forecast and recalibrate the plan.
What industries do you have specific paid media playbooks for?
iGaming and gambling (where compliant), legal, health and medical, real estate, financial services, SaaS and home services. These verticals have compliance constraints, restricted creative policies or high-competition bidding environments where a generalist buyer burns budget fast. Our playbooks document the exact approaches and ad copy angles that clear policy review and convert.
No account-manager buffer and no juniors learning on your budget — you work directly with the people who do the work.
Founder
Rao Anas
Founder & CEO
Company vision · technical direction
Founder and CEO. Sets the company vision and leads engineering and technical direction across both SEO and software development — the person who architects the hard problems and owns the standard the whole team builds to.
Founder
Rao Huzaifa
Founder & CEO
Business strategy · finance · delivery
Founder and CFO. Owns business strategy and finance and oversees software delivery end to end, so engagements stay scoped, on budget and shipped.
Founder
Rao Usama
Co-Founder & Product Officer, Head of AI / Data
14+ yrs engineering · AI agents, MCP & automation
Co-Founder and Head of AI & Data. 14+ years in software engineering; leads our AI-agent, MCP-integration and workflow-automation work — turning models into systems that actually run in production.
MSc, Data Science
Rao Hasnain
Chief Operating Officer
Operations · delivery across every engagement
Chief Operating Officer. Runs day-to-day operations and keeps delivery on track across every client engagement — the reason work moves predictably instead of in fits and starts.
Drop your URL, pick the goal you care about most, and we'll show you exactly where the traffic is leaking — technical, content, or authority. No pitch, no obligation, no sales script.
Every quote below is from a real client engagement. We only report what we can tie to a ranking, a booking, or a pipeline number.
5 avg. client review · 60+ engagements
Slide 1 of 8
They communicated clearly, responded promptly, and made the whole setup straightforward. I would happily work with them again on the next campaign.
Paul Coss
Agency owner
Slide 2 of 8
They shifted our focus from rankings alone toward meaningful conversions. Thoughtful strategy, clear communication, and careful management at every stage.
Syuzana G.
International SEO consultant
Slide 3 of 8
A lot of moving parts, kept organized from start to finish. Clear communication, reliable technical direction, and every deadline met without delays.
Daniel Brooks
SaaS growth lead
Slide 4 of 8
They identified and resolved performance issues that had been quietly hurting us. Technical fixes were explained in plain language and the whole process was efficient.
Ethan Walker
Marketing director
Slide 5 of 8
Our traffic had been flat for a long time. Their strategy was well thought out and we started seeing real momentum soon after implementation.
Jack Evans
Startup founder
Slide 6 of 8
Their competitive analysis showed us exactly where we stood and what to do about it. Detailed, practical, and easy to act on.
James Powell
E-commerce founder
Slide 7 of 8
Responsive, adaptable, and committed from start to finish. They took on the harder technical work without hesitation and kept everything moving.
Liam Brooks
Startup founder
Slide 8 of 8
Excellent results with a quick turnaround. Communication was clear, the technical expertise was obvious, and the whole thing was handled professionally.
Nikki Adams
Marketing director
Contact
Ready to Dominate Search?
Get in touch with our SEO experts for a free consultation. Let's discuss how we can drive measurable organic growth for your business.
