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A flat fee, so a bigger budget earns us nothing extra

Paid media from a team that is not paid more when you spend more

Search, social and video managed on a flat retainer. Your budget goes straight to the platforms, never marked up, and the account stays yours the day this ends.

5.0 from 60 reviewed projects

First fortnight

Sample
Search account rebuildSenior strategist

Spend stopped

  • 380 search terms added as negatives
  • PMax asset group split off its own brand traffic
  • Two campaigns paused — no conversions in 90 days

Same budget

  • Nothing added. The money moved
They communicated clearly, responded promptly, and made the whole setup straightforward. I would happily work with them again on the next campaign.
Paul CossPaul CossAgency owner

Brands across the industries we serve

PfizerOracleBlackstoneMedtronicWeWorkWalgreensKeller WilliamsITVNovo NordiskSwiss LifeGE AerospaceEmaarPfizerOracleBlackstoneMedtronicWeWorkWalgreensKeller WilliamsITVNovo NordiskSwiss LifeGE AerospaceEmaar
60

Client reviews published with real names

1,000

US markets with their own measured page one

76

Entities in our public knowledge graph

Since 2019

Building search programmes

What is Paid Media at REO Rank?

Search, social, video and display in one program — precision-targeted paid campaigns that map every dollar to a tracked sale, lead or pipeline event.

  • 5+ specialised paid media services included
  • KPI-tied retainers — no juniors learning on your dime
  • Pricing range: $1,000 one-time → From $5,000 /month
  • Free 30-min strategy call · senior team only
How a Paid Media engagement is run

How we work

Why teams bring us in for Paid Media

On this service the fee arrangement is not administrative detail — it decides what advice you get. An agency paid a percentage of your spend is paid more when you spend more, and that sits underneath every budget recommendation they will ever make.

How we are paid
A flat monthly retainer. Your media budget goes straight to the platforms and is never marked up or routed through us, so telling you to spend more does not earn us anything.
Whose accounts these are
Yours. Everything is built inside your own Google and Meta accounts — campaign structures, audience lists, conversion setup and creative all stay with you when this ends. There is no handover fee because there is nothing to hand over.
What we are judged on
A target cost per acquisition or ROAS, agreed before work starts and written into the contract. Clicks and impressions are diagnostics — they are not the goal and they are not what the retainer is measured against.
What happens if we miss it
If we miss the agreed threshold across a 90-day window, the following month is free. That is in the contract, not a sales line.
How many channels you need
However many your profitable intent actually lives on, which is often fewer than you are running. We will tell you to switch one off — a wider mix is not more billable here, because the fee does not move with spend.
What it costs
Published, not quoted on request. An account audit from $1,000; management from $2,500 a month, plus whatever you choose to put through the platforms. Full pricing
How your agency gets paid

Ask who benefits when the budget goes up

Most paid media is sold on a percentage of your ad spend. It is a reasonable-looking arrangement that quietly means every budget conversation you ever have is with someone whose own income moves with the answer. Put your numbers in.

Percentage of spend
$4,500/mo
Flat retainer, ours
$2,500/mo
Percentage of spendFlat retainerThey cost the same at $16,667 a month

At $30,000 a month, a percentage deal costs you $2,000 more — every month, for doing the same work. And the gap widens with every dollar you add to the budget, which is the part that should worry you more than the number.

Our figure is the published retainer, not a quote prepared for this page. See the rate card

Before the auction

Some of these verticals the platforms restrict before you have bid a cent

Ad policy decides more of a paid programme than bidding strategy does. In some verticals the targeting you would reach for is simply removed, and the workaround is the whole job.

Platform-restricted

Certification, a special ad category or removed targeting. Budget is rarely what limits these accounts.

  • iGaming and gamblingRestricted

    Google requires gambling certification per jurisdiction and Meta requires written permission. Half the work is proving you are allowed to advertise before anyone writes an ad.

  • Health and medicalRestricted

    Sensitive-category rules block remarketing to people who visited condition pages — the audience you would most want is the one you are not permitted to build.

  • Real estateRestricted

    Housing is one of Meta’s Special Ad Categories: age, gender and postcode targeting are removed and the radius is widened for you. Most property campaigns are still built as if they were not.

Open, and therefore crowded

No policy wall, so everyone is in the auction and the difference is made on offer, creative and what happens after the click.

  • Home servicesOpen

    Local Services Ads sit above everything else and are booked by lead, not click — which changes what the rest of the account is even for.

  • HospitalityOpen

    You are bidding against OTAs on your own brand name. Deciding when that is worth paying for and when it is a tax is the recurring argument.

  • Managed IT and MSPOpen

    Long cycles and a handful of real buyers a month, so in-platform conversion counts mislead. This account only makes sense once closed deals are imported back.

How it runs

Live in a fortnight, honest by day ninety

Nothing here takes nine months — campaigns are rebuilt and live inside 14 days, which is what the FAQ commits to. What takes time is the bidding algorithm collecting enough clean data to stop guessing, and your real sales getting back into the platform so it optimises toward revenue rather than form fills.

What happens at each stage
  1. Days 1–3Account read, waste itemised
  2. Days 2–5Conversion tracking fixed first
  3. Days 5–10Campaigns rebuilt, not patched
  4. Day 14Live, under a cap you set
  5. Weeks 3–6Smart bidding settles down
  6. Weeks 4–8Creative angles on a test schedule
  7. Weeks 6–10Closed deals imported back in
  8. Day 90Judged on the CPA you agreed
01If your tracking is wrong, your scaling is worse
Measurement

If your tracking is wrong, your scaling is worse

The single biggest reason ad accounts stall is that the platforms are optimizing toward the wrong number. We rebuild measurement from the conversion up — server-side events, deduplicated purchases, offline conversion imports — so every algorithm bids to real revenue and qualified pipeline, not inflated form-fills. Get this right and every dollar after it works harder.

  • Server-side GA4 and Consent Mode v2 for durable, privacy-safe tracking
  • Enhanced conversions and offline imports to match ad clicks to closed revenue
  • Deduplicated, value-based conversions so ROAS bidding is trustworthy
  • A single source of truth reconciled against your CRM and Stripe
02The account is only as good as the ads you feed it
Creative Velocity

The account is only as good as the ads you feed it

Once tracking and structure are solid, creative becomes the biggest lever left. We treat ads as a testing pipeline: a steady cadence of new hooks, angles and formats, each with a clear hypothesis, so winning concepts are found on purpose rather than by luck. Stale creative is the quiet killer of ROAS, and we do not let it happen.

  • A structured concept-hook-format testing framework, not random one-offs
  • Weekly creative refresh cadence to beat ad fatigue before it bites
  • Winning angles fed back into landing pages and organic channels
  • Static, video and UGC-style variants matched to each platform

From our clients

What clients say about our Paid Media work

Left on Upwork, on Fiverr, or sent to us directly. Every name and face below is a real person you could look up.

5average across 60 reviews left on Upwork, Fiverr and directly with us

  • They communicated clearly, responded promptly, and made the whole setup straightforward. I would happily work with them again on the next campaign.
    Paul CossPaul CossAgency ownerdirect
  • They shifted our focus from rankings alone toward meaningful conversions. Thoughtful strategy, clear communication, and careful management at every stage.
    Syuzana G.Syuzana G.International SEO consultantfiverr
  • A lot of moving parts, kept organized from start to finish. Clear communication, reliable technical direction, and every deadline met without delays.
    Daniel BrooksDaniel BrooksSaaS growth leadupwork
  • They identified and resolved performance issues that had been quietly hurting us. Technical fixes were explained in plain language and the whole process was efficient.
    Ethan WalkerEthan WalkerMarketing directorupwork
  • Our traffic had been flat for a long time. Their strategy was well thought out and we started seeing real momentum soon after implementation.
    Jack EvansJack EvansStartup founderdirect
  • Their competitive analysis showed us exactly where we stood and what to do about it. Detailed, practical, and easy to act on.
    James PowellJames PowellE-commerce founderupwork
Before you commit

Whether to rent the traffic or build it

Paid stops the day you stop paying, and that is not automatically a bad deal — it depends on the margin and how long you can wait. These lay out the trade honestly.

  • SEOPPC

    Which earns first, which compounds, and the case for running both.

  • SEOsocial media

    Demand you capture against demand you have to create.

  • In-houseagency

    What a buyer, a creative and an analyst actually cost as headcount.

The words these decisions turn on

FAQs

Questions buyers ask before signing

Quick answers to the things buyers always check first.

How is paid media management priced?
Management is a flat monthly retainer, and your media spend is paid directly to the platforms — never marked up by us. That keeps incentives clean: we do not profit from telling you to spend more. A one-time account audit is $1,000. Growth retainers start at $2,500/month and include rebuilt campaigns, structured creative testing, weekly reporting and KPI-tied performance terms.
Which platforms do you manage?
Google Ads (Search, Shopping, Display and Performance Max), Meta (Facebook and Instagram), LinkedIn, YouTube and programmatic display. We do not force a multi-platform mix — channel selection is based on where your profitable intent actually lives, not on what is easiest to bill. Everything reports into one blended dashboard.
How quickly can you improve an underperforming account?
We typically have rebuilt campaigns live within 14 days, with fixed conversion tracking and offline conversion import in place. Smart bidding needs two to four weeks of clean data to stabilize, so the clearest cost-per-acquisition improvements usually land inside the first 90 days. Wasted-spend cuts from non-converting queries often show within the first two weeks.
How do you measure success beyond clicks and impressions?
We measure on cost per acquisition, return on ad spend and, where possible, revenue and pipeline through offline conversion tracking. Clicks and impressions are diagnostics, not goals. The weekly Loom walks through profit per channel and exactly what we changed to move it.
Can you handle franchise or multi-account setups?
Yes. We manage multi-location and enterprise account structures across a single Google MCC or Meta Business Manager, with location-level reporting and consistent negative keyword lists across franchisees. Budget allocation is controlled centrally to prevent cannibalization between locations.
What do we own at the end of the engagement?
You own the ad accounts, the campaign structures, the audience lists, the conversion tracking setup and the creative assets. We build everything in your accounts, not ours. When the engagement ends, everything stays with you — no handover costs and no proprietary platform lock-in.
How do you handle creative for paid ads?
Senior media buyers direct the creative strategy and testing matrix. We produce or coordinate copy and visual concepts, with a structured test of angles and formats each month. Paid social lives and dies on creative, so beating ad fatigue with a steady pipeline of fresh angles is built into every retainer at a fixed monthly volume.
Do you guarantee a specific return on ad spend?
We agree on a target cost per acquisition or ROAS before work starts and write performance guarantees into the contract. We cannot promise a specific number before seeing your account data and market, but every retainer has a minimum ROAS or CPA threshold — if we miss it in a 90-day window, the next month is free.
How do paid media and SEO work together in the same program?
Paid gives you immediate presence on keywords while SEO builds lasting organic rankings for the same terms. Paid click data also tells you which keywords convert before you commit content budget to ranking for them. Where we manage both, a single dashboard shows blended CPA across paid and organic so you can make smart reallocation decisions.
What does your reporting include?
A shared live dashboard updated daily shows spend, conversions, cost per acquisition and ROAS by channel and campaign. Each week you receive a Loom video from a senior buyer walking through what changed, what is being tested and what decision we made with the budget. Monthly we review actual versus forecast and recalibrate the plan.
What industries do you have specific paid media playbooks for?
iGaming and gambling (where compliant), legal, health and medical, real estate, financial services, SaaS and home services. These verticals have compliance constraints, restricted creative policies or high-competition bidding environments where a generalist buyer burns budget fast. Our playbooks document the exact approaches and ad copy angles that clear policy review and convert.

Still have questions? Talk to a specialist

Start here

Send us the account and we will tell you where the waste is

Read-only access, or just a screenshot of the last ninety days. You get back the largest sources of wasted spend we can actually see and what we would change in the first fortnight — before anyone mentions a retainer.

  • A reply within one business day, from a person
  • The specific waste we can see, not a generic audit offer
  • No call required to get one

Would rather just email? hello@reorank.com

We reply from a real address and we do not add you to a mailing list.

The team

The three crafts a paid account actually runs on

Paid media is not one job. Measurement decides whether the bidding is optimising to anything real, creative decides what the auction sees, and the page the click lands on decides whether any of it converts. These are the people who own those three here; the strategist running the account day to day is named on your engagement before you sign.

Rao Usama — Co-Founder & Product Officer, Head of AI / DataFounder

Rao Usama

Co-Founder & Product Officer, Head of AI / Data

Owns measurement — conversion tracking, offline conversion import and the attribution the platforms bid against. Get this wrong and every other decision on the account is made on bad data.

Co-Founder and Head of AI & Data. 14+ years in software engineering; leads our AI-agent, MCP-integration and workflow-automation work — turning models into systems that actually run in production.

MSc, Data Science

Shaheer Sharif — Video Editor · Graphic Designer · 2D Animator

Shaheer Sharif

Video Editor · Graphic Designer · 2D Animator

Makes the creative. On Meta and YouTube the creative is the targeting, and a fresh-concept pipeline is the only defence against fatigue.

Brings the brand to life on screen — editing video, designing graphics and building 2D animation. Turns campaigns, case studies and social content into motion that holds attention and carries the REO Rank look end to end.

Nimra Jabbar — Front-End Developer & SEO Specialist

Nimra Jabbar

Front-End Developer & SEO Specialist

Owns the page the click arrives at — speed, layout and the form itself. Paid traffic exposes a slow landing page faster than organic ever will.

Front-end developer and SEO specialist with a Master’s in Data Science. Builds fast, accessible interfaces and the on-page and technical SEO that make them rank — with experience spanning EdTech, enterprise systems and digital consulting.

MSc, Data Science

Free site audit · results in 60 seconds

Find the spend that is not doing anything.

Drop your URL and we will read the landing experience the clicks are arriving at. You get the waste we can see and what we would change in the first fortnight — not a capabilities deck.