Editorial placements, digital PR and journalist outreach — pitched by the person who heads off-page here, never handed to a vendor with a spreadsheet. You see what we turned down as well as what we placed.
Numerous campaigns completed, and the results have consistently met expectations. Their focus on quality placements makes them a trusted partner.
Brands across the industries we serve
Client reviews published with real names
US markets with their own measured page one
Entities in our public knowledge graph
Building search programmes
Earn high-authority backlinks through ethical white-hat strategies including digital PR and HARO placements.
How we work
Link building is the easiest service in this industry to fake, because the deliverable is a URL and a URL can be bought. What separates one programme from another is what gets refused, who does the asking, and what happens when a link goes bad.
Where to start
Links are rarely the first thing wrong with a site — they are usually what is left once everything else is fixed. These are the two situations where authority really is the constraint.
What's Included
Each service is tailored to your business goals and delivered by dedicated specialists. Click any service to learn more.
Anyone can show you the links they placed. The useful thing to know about an outreach programme is what it refuses — so these are the four questions asked of every site before a single email is written, in the order they get asked.
A publication with an audience of its own — search traffic it earned, a newsletter, readers who arrive without anybody paying to send them.
A site whose visitors are other agencies’ link campaigns. The authority score can look excellent while the readership is effectively zero.
A story, a data set or a comment a journalist would have chased on its own merits. The link is a by-product of the thing being worth publishing.
A post written backwards — link chosen first, subject invented afterwards to hold it. It reads exactly like what it is.
A site whose readers are plausibly your buyers. Topical proximity beats a bigger number in an unrelated field, every time.
A general-interest blog that will take any topic for a fee. Relevance is the first thing that kind of site sold.
A placement won on the pitch. We will tell you exactly how each one was earned, and you can ask at any point.
Paid placements, link exchanges, private blog networks, and marketplace inventory already sold to everyone else in your vertical.
Only the last one is a policy violation. The other three are the difference between a link that still works in two years and one that quietly stops counting — which is why we publish the criteria rather than a rejection rate. A rate would be a number you could not check. How we decide, at length
Nine kinds of placement, at four different heights. Something near the bottom will never do the work of something near the top — so each tier says what it is for and, more usefully, where it stops.
Move the terms that are actually competitive
Earned editorial coverage: a journalist or an editor chose to publish you because the story stood up. This is the tier that shifts head terms, and it is the one the four gates above were written for.
Original data, research and expert commentary pitched to the journalists who already cover your beat.
Reporter requests monitored around the clock, answered with a specific, quotable point of view before the deadline closes.
For genuine news only. The wire links are nofollow and pass no authority — what a release creates is a dated, citable record.
Where it stops Cannot be rushed and cannot be bought at volume. Anyone promising both is selling tier three.
Land on pages your buyers already read
Contextual links inside your own field, on pages that are already indexed and already ranking — which is why this tier works faster than anything above it. Relevance is doing the work here, not authority scores.
A link added to an existing article because it genuinely improves it. Earned by writing to the editor — never bought, which is the version this tactic is usually sold as.
Contributed pieces published under a named expert from your business, pitched on merit so an editor would have taken them from anyone credible.
Ranking on a platform whose authority is already established, when your own domain cannot get there fast enough. A named specialist does nothing else.
Where it stops Worthless on an irrelevant page, however high its score. That is why most bought insertions fail.
Be findable where people actually look
For a business with a service area this is not a link tactic at all — it is how the map pack and local answer engines verify you exist at the address you claim. Inconsistent details are one of the few genuinely mechanical local problems, and the cheapest thing on most local roadmaps to fix.
The top 50 international sources plus the country and sector directories that carry weight in your own market, audited for consistency rather than blasted.
Where it stops Does nothing for a business without a service area. We will tell you to skip it.
Make the entity resolvable
The places a machine checks to work out whether a company is real and what it does. Mostly nofollow, and increasingly the precondition for being named in an AI answer at all — a model that cannot tell which business you are will not risk citing you.
Google Play, the App Store, Chrome Web Store, Firefox Add-ons and the package registries your engineers already publish to.
Open source, forums, Q&A, cloud marketplaces, professional profiles, social bookmarks, published documents and podcast appearances.
Where it stops None of this will outrank anybody. It is corroboration, not authority.
The four gates above apply to tiers three and four, where a human decides whether to publish you. Tiers one and two are corroboration rather than authority — they are supposed to be mechanical, and we would rather say that than dress a directory listing up as earned coverage. Which tier you actually need is the first thing the audit answers. Why the foundation layer matters more than it used to
Outreach fails by vertical, not by volume. A pitch that lands in home services is unpublishable in health, and a regulated market will refuse you on compliance long before it refuses you on the story. These are the ones where we already know which door opens.
Where the competitive picture is the thing we already know.
The hardest editorial market there is — most mainstream outlets will not run a gambling link at any price, so the work is finding the ones that will and surviving the manual review afterwards.
Bar-association advertising rules constrain what a firm can claim in print, which kills most standard pitches. Commentary on an actual case or a change in the law is the angle that still runs.
YMYL. An editor will ask who is making the claim and what qualifies them before they will publish it — so the pitch has to carry a named clinician, not a marketing contact.
One of the few verticals where you are sitting on data a journalist actively wants — local price movement, inventory, days on market. Most firms never think to offer it.
Genuinely local, genuinely seasonal, and the trade press is far more reachable than national outlets. The mistake is pitching nationally when the link that moves you is regional.
Technical audiences, technical editors. An angle survives here only if a practitioner would not roll their eyes at it, which rules out most agency-written pitches.
The opening weeks are spent deciding what we will refuse and undoing what a previous vendor left behind. Placements start around week six; the FAQ below commits to links influencing rankings 6–12 weeks after they go live, and that clock starts then — not at kickoff.
What happens at each stage
Sudden bursts of links followed by silence is the exact pattern spam systems are trained to catch. We pace acquisition to match how a genuinely growing brand earns coverage, keeping referring-domain velocity steady and the anchor distribution diverse. Consistency is what turns link building into a durable ranking asset rather than a risk.
From our clients
Left on Upwork, on Fiverr, or sent to us directly. Every name and face below is a real person you could look up.
5average across 60 reviews left on Upwork, Fiverr and directly with us
We keep coming back because the work is dependable. Content that aligns with our SEO goals, delivered exactly when they say it will be.
We've returned for multiple content and link projects because the quality is always dependable. Well-structured work and a genuinely straightforward process.
They consistently identify high-quality opportunities, keep communication clear, and deliver exactly what we need. A partnership we plan to keep.
We've used the team for outreach several times and they stay consistently reliable. Quality placements, clear communication, and excellent value.
A very strategic approach to link building — quality placements, transparent progress, and a level of consistency that made a noticeable difference.
Delivered everything within a few days without compromising quality. Fast, professional, and consistently reliable across every campaign.
Two pieces, both about the part that decides whether a link is worth having. Read them before you hire anyone for this — including us.
The criteria a prospect has to clear before we will pitch it, and why most do not.
Why most campaigns stop working the month they stop paying.
Most sites that ask for links do not need them yet. These settle the question of who should do the work, on what terms, and what the words on the invoice actually mean.
Where the link inventory comes from, and who else is buying it.
Outreach is the one discipline where a good freelancer often genuinely wins.
Why a one-off campaign stops working the month it stops.
FAQs
Quick answers to the things buyers always check first.
Still have questions? Talk to a specialist
Start here
Most sites that ask us about link building do not need links yet — something else is capping them, and buying authority will not move it. We will pull your profile, read it, and say which of the two it is before anyone mentions a retainer.
Would rather just email? hello@reorank.com
Three people, and none of them is an account manager. Outreach is the service most often handed to a vendor you never meet — so here is who would actually be writing to editors on your behalf.
Head of Off-Page & Authority
Runs the programme end to end — the prospect list, the refusals, the pitch, and the call on whether a placement is worth making at all.
Head of Content & Brand
Builds the thing worth linking to. An editor does not run a pitch because you asked; they run it because it says something their readers do not already know.
Parasite SEO Specialist
Works the high-authority platforms — borrowing trust a domain has already earned, in the competitive niches where ordinary outreach never lands.
Free site audit · results in 60 seconds
Drop your domain and we will pull the profile. You get the gap between you and the sites above you — and a straight answer on whether links are genuinely what is holding you back.