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Ranked results and AI answers — we work both

SEO services that ship the fixes, not just the audit

Senior-led SEO for the industries and cities we actually know. Technical, content and authority work — shipped by the engineers who found the problem, not handed back as a list.

5.0 from 60 reviewed projects

Weekly movement

Sample
Week 18 · Mon reportSenior strategist

Positions

  • commercial roofing contractor19 8+11
  • flat roof replacement cost31 14+17
  • roof inspection near me12 6+6

Shipped

  • 9 service pages rebuilt around intent
  • Internal links added from 34 orphans

Next

  • Schema across the estimator flow
Well-researched, well-structured content that actually aligns with the SEO strategy. Organized, easy to collaborate with, and consistently on time.
Zoe AshbridgeZoe AshbridgeContent lead

Brands across the industries we serve

PfizerOracleBlackstoneMedtronicWeWorkWalgreensKeller WilliamsITVNovo NordiskSwiss LifeGE AerospaceEmaarPfizerOracleBlackstoneMedtronicWeWorkWalgreensKeller WilliamsITVNovo NordiskSwiss LifeGE AerospaceEmaar
Where your customers search

Get found when someone asks "who's the best near me?"

One question, answered twice: once by the ranked results, once by an AI that names a shortlist. They are won differently, and we work both.

seo agency near me

Answer one Ranked results

Won by ranking — crawlable, fast, and better than the page above you.

Google logoGoogle
Microsoft Bing logo
Perplexity AI logo
DuckDuckGo logoDuckDuckGo
Brave Search logo
Ecosia logo

Answer two AI answer engines

Won by being citable — a source the model can quote and attribute.

  • ChatGPTNames businesses directly
  • Google AI Overviews logoGoogle AI OverviewsAnswers above the results
  • Perplexity logoPerplexityCites its sources
  • Claude logoClaudeShortlists providers
  • Microsoft Copilot logoMicrosoft CopilotRuns on Bing
The AI search layer

Ranking gets you listed. Being cited gets you named.

An assistant answering "who should we use" names two or three businesses. That shortlist is not the ranked list — it is drawn from what the model can read, understand and attribute.

The same page, read two ways

REO RankOrganizationSEO and development agency · remote-first · United States

Core Web Vitals are LCP, INP and CLS, assessed at the 75th percentile of page loads. INP replaced FID as a Core Web Vital in 2024.

Self-contained, factual, attributable — a model can lift this sentence without the paragraph around it.

application/ld+jsonOrganization · Service · BreadcrumbList

  1. AI visibility audit

    Where you appear today across ChatGPT, Perplexity, Gemini and AI Overviews — and which competitor is named where you are not. The diagnostic that reads the page on the left, before anything is rewritten.

  2. Entity and knowledge graph optimisation

    The identity line. A model that cannot tell which "REO Rank" you are will not risk naming you — schema, the internal graph, and the external signals that resolve it.

  3. AI content optimisation

    The passage. Rewriting so the facts stand alone, carry their source, and survive being lifted out of the page — which is the only form an answer can quote.

The foundations are shared with classic SEO — crawlable HTML, clean structure, real expertise — which is why this sits inside the same engagement. See the full AI SEO and GEO practice

60

Client reviews published with real names

1,000

US markets with their own measured page one

76

Entities in our public knowledge graph

Since 2019

Building search programmes

What is SEO at REO Rank?

Full-stack SEO services from REO Rank — technical audits, content programs, link building and AI workflows for high-stakes verticals. Senior-led, KPI-tied, no juniors learning on your dime.

  • 6+ specialised seo services included
  • KPI-tied retainers — no juniors learning on your dime
  • Pricing range: $1,000 one-time → From $5,000 /month
  • Free 30-min strategy call · senior team only
How a SEO engagement is run

How we work

Why teams bring us in for SEO

Most SEO engagements end at a document. What actually separates them is who does the work, what happens to the findings, and whether you can see any of it without asking.

Who does the work
Named senior specialists — an off-page lead, a content lead, an engineer. You can see who they are before you sign. Meet the team
Who ships the fix
We do. REO Rank is a development team as well as a search team, so the crawl, speed and rendering work in an audit gets implemented rather than handed over as a list. Our development practice
What you are buying
A scope tied to a KPI you sign off on before anything starts, in phases with a fixed deliverable each. You approve each phase and can stop between them.
How you see progress
A weekly Loom walking through what changed and why, plus a live dashboard. No 40-page PDF to decipher.
What it costs
Published, not quoted on request. Audits from $1,000, growth retainers from $2,500 a month. Full pricing
Where we work

The markets we actually know by vertical and by city

Search is not one market. These are the verticals and metros where we already run programmes and hold the playbooks — each with its own competitive picture, not a template with the name swapped.

By vertical

Where the competitive picture is the thing we already know.

  • Hospitality SEO

    OTA dependency, rate-parity content and the branded-search leakage that quietly funds Booking.com.

  • iGaming SEO

    Regulated-market content, affiliate competition and link profiles that survive a manual review.

  • Home services SEO

    Service-area businesses, map-pack competition and the seasonality most agencies budget straight through.

  • Health and medical SEO

    YMYL standards, named clinical reviewers and the trust signals Google actually checks for.

  • Legal SEO

    Practice-area depth, jurisdiction pages and the highest cost-per-click competition in local search.

  • Real estate SEO

    Listing churn, neighbourhood pages and staying indexed while inventory turns over weekly.

By place

Every metro has its own page one. These are measured, not assumed.

  • SEO by locationAll markets

    Every US metro we cover, each with its own measured page-one picture — who ranks, and how much of it is directories.

  • Columbus, OH

    What page one looks like in Columbus, and where the gap is.

  • Raleigh, NC

    Research-triangle competition and who actually holds the local pack.

  • Alexandria, VA

    A DC-metro satellite where the parent market sets the difficulty.

  • Miami, FL

    Multilingual search and one of the most directory-heavy page ones we measure.

  • South CarolinaState

    Statewide view across every market we cover, with the rollup for each.

How it runs

What the first nine months actually look like

Technical work clears the runway, content and authority compound behind it. The timings below are the ones we commit to in the FAQ further down — not a best case.

What happens at each stage
  1. Week 1Crawl, logs and baseline
  2. Week 2Where the demand actually is
  3. Weeks 2–3Reverse-engineer page one
  4. Weeks 3–4Architecture and intent map
  5. Weeks 4–6Technical fixes shipped
  6. Months 2–5Content built and edited
  7. Months 3–7Authority earned, not bought
  8. Months 4–9Money keywords move
01Crawlability, speed and schema — fixed before content ships
Technical Foundation

Crawlability, speed and schema — fixed before content ships

Content cannot rescue a site Google struggles to crawl, render or trust. We rebuild that foundation first — Core Web Vitals, JS rendering, structured data, sitemap hygiene — so every page you publish actually competes.

  • Core Web Vitals to "Good" on every template
  • JS rendering audit + SSR / pre-render fixes
  • Schema markup for entities, FAQs, products, articles
  • Server logs read directly, so pruning is evidence-led not guessed
02Topical authority through editor-led content programs
Editorial Programme

Topical authority through editor-led content programs

AI-assisted drafting, editor-led judgement. Briefs come from your own keyword universe and a live read of who currently ranks; a senior editor then checks the claims, the sources and whether the piece says anything the top ten do not. Volume without that step is how sites end up with 200 pages and no authority.

  • Cluster-mapped briefs with intent + SERP teardown
  • Editor-led drafting with subject-matter SME loops
  • Internal linking + topical hub architecture
  • Quarterly audit that decides what to refresh, merge or retire
Written up in full

What this looks like on a real account

Two engagements we have written up end to end — what the site looked like when we started, what we shipped in what order, and what moved. Not a stat wall.

B2B simulation software

Monthly enquiries grew 3.5x

over 9 months

A content-rich site serving automotive, healthcare, pharmaceutical and aerospace buyers that was not reaching the people searching for it. Technical foundations first, then an intent-mapped content programme.

Read the full write-up

Transportation and logistics

Organic presence rebuilt from zero

over 24 months

An Austrian SMB with real service quality and almost no search visibility. A phase-by-phase build across national and local search, with the client describing the result in their own words.

Read the full write-up

Two, because two are published. We would rather link what you can read end to end than average a number nobody can check. All case studies

From our clients

What clients say about our SEO work

Left on Upwork, on Fiverr, or sent to us directly. Every name and face below is a real person you could look up.

5average across 60 reviews left on Upwork, Fiverr and directly with us

  • Genuinely rigorous technical work — they found and fixed foundation issues three previous agencies had missed, and communicated every change clearly.
    Lily RayLily RaySEO consultantdirect
  • They explained each update clearly and handled the changes carefully. The whole optimization process was smooth and genuinely professional.
    Lois NevilleLois NevilleContent leadfiverr
  • They improved our rankings and brand visibility at the same time with a clear strategy. Responsive throughout and every milestone hit on time.
    Louis WharmbyLouis WharmbyMarketing directorupwork
  • They reorganized a strategy that had no structure and explained the reasoning behind every recommendation. The attention to detail really stood out.
    Lydia FoxLydia FoxReal-estate marketing leaddirect
  • Great attention to detail on our on-page work. Necessary changes made without disruption, recommendations explained clearly, and delivered ahead of schedule.
    Rhay SisonRhay SisonSEO consultantupwork
  • They clearly understand modern SEO and approach every project with confidence and precision. Reassuring to work with someone who genuinely knows the field.
    Russell JamiesonRussell JamiesonLaw-firm marketing leaddirect
Our method, in the open

The thinking behind the work

We publish the playbooks we run. Read them before you hire anyone — including us.

  1. Playbook

    The technical SEO audit playbook

    The audit we actually run, in the order we run it.

  2. Guide

    Core Web Vitals: LCP, INP and CLS

    What each metric measures and which fixes move it.

  3. Guide

    Link building that compounds

    Why most link campaigns stop working the month they stop.

  4. Research

    Is your JavaScript site invisible to AI crawlers?

    Most AI crawlers do not run your JavaScript. A site can rank on Google and be uncitable.

Before you commit

Work out whether this is the right spend honestly

These compare the options on their merits, including the cases where the answer is not us. If a decision is still open, start here rather than on a sales call.

  • In-houseagency

    The real cost stack of a hire against a retainer, with the break-even.

  • Agencyfreelancer

    Where a freelancer is genuinely the better call, and where the risk sits.

  • SEOPPC

    Which one earns first, which compounds, and when to run both.

  • Retainerproject

    When a fixed-scope project beats a monthly commitment.

FAQs

Questions buyers ask before signing

Quick answers to the things buyers always check first.

Do you fix the issues, or just tell us what is wrong?
We ship the fixes. REO Rank is a development team as well as a search team, so the crawl, speed, rendering and schema work in an audit gets implemented rather than handed over as a list — see our web development practice. If you would rather your own developers ship it, we write the tickets to their standard and review the pull requests. What we will not do is bill for a report and call that the engagement.
You are remote — can you really do local SEO for my city?
Yes, and our address is not the reason it works. The listing that ranks in a map pack is yours — your address, your Google Business Profile, your reviews, your local landing pages. Our location is not a ranking factor for your business. What matters is whether we understand your market, which is why we publish a measured page-one breakdown for every city we cover rather than claiming a storefront in each one.
How is SEO priced?
In scoped phases with a fixed deliverable each — audit, foundations, then content and links — not an open hourly meter. Audit-only engagements start at $1,000. Growth retainers begin at $2,500/month and scale with content velocity, link budget and technical complexity. You approve each phase and can stop between them.
How long until SEO actually moves the needle?
You will see crawl, indexation and Core Web Vitals wins inside the first 30 days. Branded and long-tail rankings typically move in 60–90 days. Money-keyword movement on competitive verticals lands in months 4–9 — the timeline we bake into your roadmap on day one.
Do you guarantee first-page rankings?
No honest agency can — Google controls the algorithm. We guarantee the work, the reporting and measurable leading indicators (indexation, Core Web Vitals, qualified traffic), not a specific position. Every contract includes minimum traffic and ranking thresholds; if we miss them we work for free until we hit them.
What do we own at the end of the engagement?
Everything — the content, the technical fixes in your codebase, the schema markup, the backlink placements. There is no proprietary platform you lose access to when the engagement ends. Your data, your assets.
How do you split technical SEO from content work?
Technical SEO (crawlability, Core Web Vitals, schema, JS rendering) runs first and in parallel — it clears the runway so content actually ranks. Content velocity and link building phase in once the foundation is solid. A single roadmap coordinates both so they compound rather than collide.
What does your reporting look like?
Weekly Loom video walking through what changed and why, a shared live dashboard tracking rankings, traffic and qualified conversions, and a monthly business review with forecast versus actuals. No 40-page PDFs you have to decipher — only the numbers and the decisions behind them.
Will you work with our in-house team or existing agency?
Yes. We embed alongside in-house SEO, dev and content teams via Slack, weekly standups and a shared project tracker. We can also manage end-to-end if you do not have internal capacity. The one thing we will not do is share the account with a conflicting vendor billing on the same KPIs.
How do you approach AI search visibility alongside traditional SEO?
AI Overviews, ChatGPT and Perplexity pull from the same content signals Google rewards — E-E-A-T, structured data, passage-level citability. We treat GEO/AEO as part of every content and schema brief rather than a separate service, so each piece we ship is optimised for both the ten-blue-links SERP and the AI answer box.
What industries do you have deep playbooks for?
iGaming, legal, health and medical, real estate, financial services, SaaS, hospitality and home services. These verticals have compliance constraints, content restrictions or high-competition link environments that generic agencies get wrong. Our playbooks document the exact patterns that work (and what to avoid) so we do not learn on your budget.
Is local SEO and national SEO the same engagement, or separate?
They share technical foundations but diverge on strategy. Local programs focus on Google Business Profile, map-pack signals, review velocity and geo-targeted content. National programs build topical authority and editorial links at scale. If you need both — for example a franchise with a national brand and local storefronts — we run a combined program on one roadmap.
How do you vet link quality, and will low-quality links put us at risk?
We earn placements through editorial outreach, digital PR and HARO, never through PBNs or paid link farms. Every placement is screened for real traffic, topical relevance and manual review history. If a link looks risky after it goes live, we disavow it — at no extra charge. Penalty recovery from a prior agency is included as part of our onboarding audit.
What are the contract terms?
No long lock-in. We start with a 3-month minimum to clear the founding phase, then move to rolling monthly terms. Performance guarantees are written into the contract, not just quoted in a pitch deck. If we miss the agreed thresholds in any 90-day window, the next month is at no charge.

Still have questions? Talk to a specialist

Start here

Tell us what is happening and we will tell you straight

A senior strategist reads every one of these — not a form queue, not a chatbot. You get a written reply with what we think is actually wrong, whether that is something we would take on, and what it would cost.

  • A reply within one business day, from a person
  • An honest read, including when the answer is that you do not need us
  • No call required to get one

Would rather just email? hello@reorank.com

We reply from a real address and we do not add you to a mailing list.

The team

Who would actually be on your account

Four people, named, with the part of an SEO engagement each of them owns. No account manager relaying messages between you and someone you never meet.

Nimra Jabbar — Front-End Developer & SEO Specialist

Nimra Jabbar

Front-End Developer & SEO Specialist

Runs the technical side — crawl, rendering, Core Web Vitals — and ships the fixes herself rather than writing a ticket for someone else.

Front-end developer and SEO specialist with a Master’s in Data Science. Builds fast, accessible interfaces and the on-page and technical SEO that make them rank — with experience spanning EdTech, enterprise systems and digital consulting.

MSc, Data Science

Rao Zayn — Head of Content & Brand

Rao Zayn

Head of Content & Brand

Owns the editorial programme: the briefs, the edit, and whether a piece says anything the top ten do not.

Head of Content and Brand. A research-led content strategist and technical writer who builds durable authority through genuinely useful writing rather than filler.

Rao Saqlain — Head of Off-Page & Authority

Rao Saqlain

Head of Off-Page & Authority

Owns off-page. Decides what we will and will not place, which is the part most agencies leave to a vendor.

Head of Off-Page and Authority. Leads link building, digital PR and off-site authority across the client base — the signals that move competitive rankings.

Rao Usama — Co-Founder & Product Officer, Head of AI / DataFounder

Rao Usama

Co-Founder & Product Officer, Head of AI / Data

Handles the AI-answer side — entity work, structured data, and measuring where you are cited and where you are not.

Co-Founder and Head of AI & Data. 14+ years in software engineering; leads our AI-agent, MCP-integration and workflow-automation work — turning models into systems that actually run in production.

MSc, Data Science

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