Pricing

Pricing and Engagement Models

Different services, different economics. We work on KPI-tied retainers for ongoing growth and fixed scopes for builds. Below are honest starting points; your quote is scoped to what you’re trying to move.

  • KPI-tied retainers on 90-day rolling terms
  • Fixed, scoped pricing for project builds
  • Paid audits credit toward your first retainer
Get a custom quote Start with a free audit
KPI-tied, senior-onlyNo juniors, no long lock-ins
How REO Rank prices engagements
$5k/mo
SEO starts from
90-day terms
no lock-in
How we price

Two ways to engage.

Ongoing growth runs on retainers; discrete builds are scoped as projects. Many clients run both.

Retainers, for growth

Ongoing SEO, paid and content run as monthly retainers tied to KPIs — revenue, pipeline, position — on 90-day rolling terms. We re-earn the renewal every quarter.

Projects, for builds

Discrete work — a website, a migration, an AI agent, a SaaS module — is scoped and priced up front, fixed, with no surprises mid-build.

Starting ranges

Where each service starts.

Ranges, not quotes — the final number depends on the four factors below.

ServiceModelStarts from
SEO / Organic SearchOne-off audits from $4,500Monthly retainer$5,000/moDetails
Paid MediaPlus media budgetRetainer + ad spend$2,500/moDetails
Content MarketingMonthly retainer$3,000/moDetails
Link Building & Digital PRMonthly retainer$3,000/moDetails
CRO & AnalyticsRetainer or sprint$4,000/moDetails
Web DevelopmentProject-based$8,000/projectDetails

Building something bespoke — AI agents, SaaS architecture, custom development? Those are scoped per project. Tell us what you need.

Included, every plan

What you always get.

Regardless of service or tier, every engagement ships with these — they’re not upsells.

Senior specialists only

The people who scope your work do it. No juniors practising on your account, no offshore pass-throughs — on every plan.

Live results dashboard

A dashboard tied to revenue and pipeline, not vanity metrics. Every number traces back to source, available any time.

KPI-tied terms

We agree the numbers we’ll be judged on up front, and report against them honestly — including when a test loses.

Weekly Loom + monthly review

A recorded weekly update and a monthly strategy review, so you always know what shipped and what it moved.

No punitive lock-in

Retainers run on 90-day rolling terms. We keep the work by earning it, not by trapping you in a long contract.

You own everything

Accounts, data, content and code are yours. We build to hand over, not to create dependency.

What moves the number

Four things that set your price

Every quote comes down to some mix of these.

Competition

A term ten enterprise players fight over costs more to win than a regional one.

Velocity

How fast you want to move — more output per month is more senior resourcing.

Scope

One channel, or a full-funnel program across SEO, paid and development.

Stakes

Enterprise, regulated and high-LTV verticals need more senior time and rigor.

Still weighing your options?

In-house vs agency, SEO vs PPC, retainer vs project — we’ve written honest head-to-head guides on the calls buyers agonise over.

Compare the options

Pricing questions

Straight answers

The things buyers always check before a call.

Why don’t you list one flat price?
Because the honest answer is: it depends. A local service business and a funded SaaS competing on enterprise terms need very different programs. The ranges above are starting points; your quote is scoped to your goals and the real competitive landscape.
Retainer or project — how do I know which applies?
Ongoing growth work (SEO, paid media, content) runs as a monthly retainer tied to KPIs. Discrete builds — a website, a migration, an AI agent — are scoped and priced per project with a fixed number up front. Many clients run both concurrently.
What is the minimum commitment?
Most retainers run on 90-day rolling terms — we re-earn the renewal each quarter rather than locking you into a 12-month contract. Project work is fixed-scope and billed against milestones. There is no punitive lock-in.
Is there a setup or onboarding fee?
Discovery calls are always free. Some engagements start with a paid technical audit (from $4,500) that maps the real opportunity; that fee credits toward the first retainer if you continue. We will tell you which applies before you commit.
What is included in every retainer?
Regardless of tier: a senior specialist doing the work (not managing a junior), a live KPI dashboard tied to revenue, weekly recorded updates, a monthly business review, and full ownership of all accounts, content and code. Those are baseline, not upgrades.
Can I add or remove services mid-engagement?
Yes. If you want to expand from SEO into paid media, or pull back scope for a quarter while a reorg settles, we adjust on the 90-day renewal boundary. We do not penalise you for scaling down.
How do you estimate pricing for a project?
We scope based on complexity, competition, timeline and the seniority required. A discovery call takes about 30 minutes; a written proposal with a fixed number follows within a few days. No vague ranges — you get a number you can sign.
Do you charge by results or by hours?
Neither, exactly. Retainers are a fixed monthly fee for an agreed scope and KPIs, not time-and-materials. You are not paying for hours; you are paying for the output and the expertise behind it. If we need more time to hit the number, that is on us.
What payment terms do you offer?
Retainers are invoiced monthly, in advance. Projects are typically 50% up front and 50% on completion, or split across milestones for longer builds. We accept bank transfer and major cards.
Can I see results before signing a long contract?
Yes — that is the point of 90-day terms. Start with a quarter, see the leading indicators move, then decide. A standalone audit also gives you a concrete picture of the opportunity and what it will take before you commit to a retainer.

Still have questions? Talk to a specialist

Company

More about REO Rank.

How we work, who does the work, and how to start a conversation.

About REO Rank

Company

Who we are and how a senior-led team actually runs an engagement.

How we work

Process

Our engagement model, week by week — from audit to shipped results.

Meet the team

People

The senior operators who do the work on your account — no juniors.

Careers at REO Rank

Hiring

Open roles for senior specialists who want ownership, not tickets.

Security & compliance

Trust

How we handle your data, access and infrastructure.

Talk to a strategist

Contact

Tell us what you are trying to fix — we will be honest about fit.