Six industries. 74+ specialized SEO disciplines. Senior practitioners who've spent the last decade learning the search dynamics, buyer intent and regulatory nuances of each space.
REO Rank engineers vertical-specific SEO programs for 9 high-stakes verticals. Each engagement uses a vertical-tuned playbook our team has shipped against for years — not a generic audit template.
9 verticals served
74+ specialist services
Vertical-specific playbooks · not generic templates
Senior strategists who already know your competitors
Industries
Six verticals. One playbook per industry.
Every industry hires someone with vertical-specific experience — not a generalist agency that just learned your space last week. Click any vertical below to see the full sub-disciplines we cover, our process, and real client results.
Why a vertical specialist beats a jack-of-all-trades agency
Generalist SEO agencies treat every client the same: same audit template, same content brief, same outreach list. That works for nobody and burns retainer dollars on competitor research the team should already know cold. We cap each vertical team at 8 clients so practitioners stay deep in your space, not yours-and-19-others.
Pre-built keyword universes for each vertical — nothing starts from scratch
Direct relationships with publications that matter in your space
Compliance-aware execution where regulation shapes the playbook
Practitioners who've shipped 20+ engagements in your vertical specifically
Every vertical team is led by a 10+ year specialist. No juniors on your account.
Founder
Rao Anas
Founder & CEO
Company vision · technical direction
Founder and CEO. Sets the company vision and leads engineering and technical direction across both SEO and software development — the person who architects the hard problems and owns the standard the whole team builds to.
Abdur Rahman Shah
Web & SaaS Engineer · DevOps
WordPress · custom web apps · SaaS · DevOps · technical SEO
Builds and ships the web layer — WordPress, custom web apps and SaaS architecture — with the DevOps to run it and the technical-SEO knowledge to make sure what he builds is fast, crawlable and built to rank.
Rao Zayn
Head of Content & Brand
Research-led content · technical writing
Head of Content and Brand. A research-led content strategist and technical writer who builds durable authority through genuinely useful writing rather than filler.
Rao Saqlain
Head of Off-Page & Authority
Link building · digital PR · off-site authority
Head of Off-Page and Authority. Leads link building, digital PR and off-site authority across the client base — the signals that move competitive rankings.
Every quote below is from a real client engagement. We only report what we can tie to a ranking, a booking, or a pipeline number.
5 avg. client review · 60+ engagements
Slide 1 of 8
They consistently identify high-quality opportunities, keep communication clear, and deliver exactly what we need. A partnership we plan to keep.
Jessica Levenson
Marketing director
Slide 2 of 8
Every weekly call has a senior strategist on it, not an account manager reading a script. The work shows up in our pipeline, not just a vanity dashboard.
Kate Smoothy
SaaS growth lead
Slide 3 of 8
Delivered everything within a few days without compromising quality. Fast, professional, and consistently reliable across every campaign.
Kit Cresswell
Agency owner
Slide 4 of 8
Genuinely rigorous technical work — they found and fixed foundation issues three previous agencies had missed, and communicated every change clearly.
Lily Ray
SEO consultant
Slide 5 of 8
Multiple markets, multiple languages, one calm plan. They kept communication consistent across regions and delivered every stage as promised.
Mila Di Bella
Hospitality marketing manager
Slide 6 of 8
They clearly understand modern SEO and approach every project with confidence and precision. Reassuring to work with someone who genuinely knows the field.
Russell Jamieson
Law-firm marketing lead
Slide 7 of 8
Reliable, responsive, and consistently delivering quality placements. In a competitive vertical, that consistency is exactly what moves the needle.
Stanislav Farkas
iGaming acquisition lead
Slide 8 of 8
We've partnered on multiple projects and the quality stays consistently impressive. Always proactive about valuable opportunities and a pleasure to work with.
Toby Ireson
Agency owner
Free site audit · results in 60 seconds
Stop guessing. Start dominating Google.
Drop your URL, pick the goal you care about most, and we'll show you exactly where the traffic is leaking — technical, content, or authority. No pitch, no obligation, no sales script.
Honest answers on why and how industry-specific SEO works.
Why does industry-specific SEO matter?
Search dynamics, buyer intent, regulatory constraints and competitor density differ sharply between verticals. A legal SEO program needs different content structures, different link targets and different compliance guardrails than an iGaming one. Generic templates miss those details — vertical specialists have already mapped them.
How do I know which industry page applies to me?
Pick the vertical that best describes what you sell, not what your company does internally. If your site drives leads for personal-injury attorneys, that's legal SEO — even if the holding company has other divisions. Still unsure? Book a free call and we will tell you honestly which playbook fits.
Do you cover sub-niches within each vertical?
Yes. Every industry page breaks down into specialist sub-disciplines — for example, Health covers medical-practice SEO, telehealth, pharmaceutical and supplement brands separately. Click into any vertical to see the full list of sub-services.
What is different about your work in regulated industries?
Regulated verticals (iGaming, legal, health) carry advertising restrictions, licensing requirements and disclosure rules that shape every piece of content and every link we pursue. Our playbooks are built around those constraints from the start — not bolted on as an afterthought.
Do you cover industries that are not listed?
The six verticals listed account for most of our active clients, but we do take on work in adjacent spaces — particularly when a company's competitive dynamics closely mirror one of our core verticals. Tell us about your niche on the discovery call and we will give you an honest answer.
How does pricing vary by industry?
Scope drives price more than industry label. Regulated and highly competitive verticals typically need deeper content programs and more careful link work, which increases scope — but we scope each engagement individually rather than charging a blanket premium by vertical.
How do we get started?
Book a free audit. We look at your current rankings, identify the winnable demand in your vertical, and scope a first phase with a clear deliverable. No open-ended retainer before you have seen how we work.
