Dual-intent dermatology SEO — capture medical demand (acne, skin cancer screening, eczema, Mohs) and cash-pay cosmetic demand (Botox, laser, fillers) with condition and treatment pages that each rank for their own patient.
Health & Medical specialists, namedReviews published with real names
Free Health & Medical SEO Audit
3 quick questions — takes 30 seconds
4 spots left this week
Step 1 of 333%
Read by a senior specialistReply within one business day
Built on the platforms search marketers actually use
Google
Search Console
GA4
Ahrefs
Semrush
GMB
Schema.org
Brands across the industries we serve
What is Dermatology SEO?
Dermatology SEO across medical and cosmetic intent — condition pages (acne, skin cancer, eczema), cosmetic treatment pages (Botox, laser) and local pack that fill both sides of the practice.
Vertical: Health & Medical
Typical outcome: Senior specialists named on the account
Engagement: monthly retainer or one-time audit
Seniority: lead strategist on every weekly call
Why brands like yours need this
Why this is hard
Why Health & Medical SEO is brutal in 2026
The friction every brand in this vertical hits before they call us.
Two patients, one generic site
Medical and cosmetic patients search completely differently. A single service page serves neither — we build a distinct content track for each intent.
YMYL scrutiny on skin-cancer content
Medical dermatology (especially skin cancer and Mohs) is high-YMYL. It needs expert-authored, medically-reviewed content to rank at all.
Seasonal and referral-driven demand
Screenings spike seasonally and much medical volume is referral-based. We build for both the direct searcher and the referral relationship.
Leaving cosmetic margin on the table
The cosmetic side carries the margin but is often marketed like the medical side. We give it treatment-page, conversion-built content.
Condition pages that rank for the symptomatic searcher
Medical dermatology patients search their condition: "acne treatment", "eczema dermatologist", "skin cancer screening", "psoriasis". We build a dedicated, medically-reviewed page for each — matching the symptom, the worry and the treatment path — so you capture direct demand and support the referral relationships that drive much of medical volume.
Because skin-cancer and serious medical content is high-YMYL, this track is built with the authorship and expert-review signals Google requires before it ranks a health page.
Condition pages for acne, eczema, psoriasis, screenings, Mohs
Medically-reviewed, expert-authored content for YMYL topics
Referral-supporting content for physician relationships
Symptom-matched intent capture for the medical searcher
02
Typical shape of an engagement
Months 4–9 is where money keywords move
Cosmetic track
Treatment pages that convert the cash-pay buyer
The cosmetic side of a derm practice behaves like a med spa: discretionary, cash-pay, and searched by treatment — "Botox", "laser resurfacing", "chemical peel", "filler". We build these as conversion-first treatment pages with honest pricing bands, downtime and results, kept distinct from the medical track so each ranks for its own patient without diluting the other.
This is usually the highest-margin, most under-marketed part of the practice — and the easiest ROI to unlock.
Cash-pay treatment pages for Botox, laser, peels and fillers
Pricing, downtime and results content that converts
A cosmetic track kept distinct from medical intent
Before/after and proof modules for aesthetic demand
03
Content velocity
Briefed, drafted, edited, shipped
Local authority
One local presence feeding both sides
Both tracks depend on a dominant local presence. We optimise the Google Business Profile for dermatology categories, align citations across health directories, and build the review engine that a patient checks whether they are booking a mole check or Botox.
The local pack is where medical and cosmetic demand converge — a strong profile lifts both, from the same effort.
GBP optimisation for medical and cosmetic derm categories
Citation consistency across health and aesthetic directories
Review engine tied to appointment completion
A single local presence that lifts both revenue lines
What this looks like in practice
60
Client reviews published with real names
1,000
US markets with their own measured page one
76
Entities in our public knowledge graph
Since 2019
Building search programmes
10+ years
in Health & Medical SEO
Why REO Rank
How we deliver Dermatology SEO
Dermatology is really two businesses under one roof, and generic SEO serves neither. The medical side — acne, eczema, psoriasis, skin-cancer screening, Mohs surgery — is insurance-driven, referral-adjacent and condition-searched. The cosmetic side — Botox, fillers, laser resurfacing, chemical peels — is cash-pay, discretionary and treatment-searched, closer to a med spa. We build distinct content for each: medical condition pages that rank for the symptomatic searcher and satisfy YMYL trust, and cosmetic treatment pages built to convert a discretionary buyer. Tie both to a dominant local pack and you fill the medical schedule and the higher-margin cosmetic calendar from the same site — without one cannibalising the other.
Senior health & medical-vertical practitioners on every account
A playbook written for this vertical, not a template
Transparent monthly reporting tied to revenue KPIs
No hidden fees, no surprise add-ons. Pick the scale of your Health & Medical campaign — every package is fully managed, senior-only, and tied to your KPIs.
Need a bespoke scope? Talk to a strategist — we'll build a package around your goals.
Your team
Meet your dedicated specialists
Senior practitioners you work with directly — not generalists, not juniors.
Founder
Rao Anas
Founder & CEO
Company vision · technical direction
Founder and CEO. Sets the company vision and leads engineering and technical direction across both SEO and software development — the person who architects the hard problems and owns the standard the whole team builds to.
Abdur Rahman Shah
Web & SaaS Engineer · DevOps
WordPress · custom web apps · SaaS · DevOps · technical SEO
Builds and ships the web layer — WordPress, custom web apps and SaaS architecture — with the DevOps to run it and the technical-SEO knowledge to make sure what he builds is fast, crawlable and built to rank.
Rao Zayn
Head of Content & Brand
Research-led content · technical writing
Head of Content and Brand. A research-led content strategist and technical writer who builds durable authority through genuinely useful writing rather than filler.
Rao Saqlain
Head of Off-Page & Authority
Link building · digital PR · off-site authority
Head of Off-Page and Authority. Leads link building, digital PR and off-site authority across the client base — the signals that move competitive rankings.
Reviews from our Upwork, Fiverr and direct client engagements. Each card shows where the review was left.
5 avg. client review · 60+ engagements
Slide 1 of 4
A clear plan from the start and steady communication throughout. Our local visibility improved exactly the way they said it would.
Lisa Haddow
Clinic operations manager
Slide 2 of 4
Everything stayed organized and every update was communicated clearly. The work was completed to a very high standard and I would collaborate again in a heartbeat.
Lesley Murray
Clinic operations manager
Slide 3 of 4
Local SEO that actually works. We went from page-three obscurity to owning the map pack in every area we operate — the booking calendar can barely keep up now.
Crystal Horton
Clinic operations manager
Slide 4 of 4
Thorough analysis, clear explanations, and findings delivered within the agreed timeline. Their attention to detail saved us from several problems before launch.
Jessica Hawkins
Clinic operations manager
FAQs
Questions about Dermatology SEO
Quick answers to the things buyers ask before signing.
How do you handle both the medical and cosmetic sides of my practice?
We build two distinct content tracks. Medical condition pages (acne, eczema, skin cancer, Mohs) target the symptomatic, insurance-driven searcher with YMYL-grade content; cosmetic treatment pages (Botox, laser, peels) convert the cash-pay buyer. Keeping them distinct means each ranks for its own patient without cannibalising the other.
Is skin-cancer content hard to rank because of YMYL?
Yes — serious medical dermatology is high-YMYL, so Google requires expert-authored, medically-reviewed content with clear credentials. We build that authority deliberately, which is exactly why generic derm sites fail to rank for those terms.
Which side has better SEO ROI, medical or cosmetic?
Cosmetic usually carries the higher margin and is the most under-marketed, so it often unlocks the fastest ROI. But medical demand is steadier and supports referrals — we typically build both and weight to your economics.
Do you optimise our Google Business Profile?
Yes. The local pack is where both medical and cosmetic patients look, so GBP optimisation, citation consistency and a review engine tied to completed appointments are core to the work.
Can you help attract referrals for medical dermatology?
We build condition and physician-facing content that supports referral relationships alongside direct search, so both channels feed the medical schedule.
Drop your URL, pick the goal you care about most, and we'll show you exactly where the traffic is leaking — technical, content, or authority. No pitch, no obligation, no sales script.
