Links between pages on your own site, used to spread authority and context.
Internal linking is the practice of connecting the pages of your own site with contextual links. It does three jobs at once: it helps crawlers discover pages, it distributes link equity (PageRank) around the site, and it signals topical relationships and hierarchy through anchor text and structure.
Unlike backlinks, you control internal links completely, which makes them one of the highest-leverage and most under-used SEO levers. A deliberate internal linking structure can move rankings without any new content or outreach.
Internal links push authority from strong pages (like the homepage or popular posts) toward pages you want to rank, and they define your site’s topical hubs. Pages with no internal links (orphans) struggle to be found or ranked at all.
Build links around topic clusters and use descriptive anchors so both users and Google understand the destination.
Common questions
Straight answers on how this fits your marketing and build.
You control it entirely, so you can direct authority to the exact pages you want to rank and clarify topical relationships. It often lifts rankings with no new content, outreach or spend required.
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