Scranton is a standalone mid-size Pennsylvania market in the northeastern part of the state — its own local economy, not a satellite of a larger city. Major metro distances from Scranton: New York 99 mi (southeast), Philadelphia 104 mi (south), Baltimore 155 mi (south). The Pennsylvania state capital, Harrisburg, is 101 miles to the southwest of Scranton. Among nearby covered cities such as Wilkes Barre and Binghamton, Scranton is one of the larger markets.
Scranton has a population of 75,806, ranking 6th of 13 covered Pennsylvania cities and accounting for about 2.9% of their total population. As a mid-size standalone market, Scranton offers enough commercial search demand for a meaningful organic program while carrying substantially less entrenched domain-authority competition than a major metro — a combination that lets focused programs compound quickly. Scranton is located in Lackawanna County, Pennsylvania.
Scranton (75,806) sits among covered cities like Wilkes-Barre (41,108), Binghamton (46,444), Allentown (118,577). The New York–Philadelphia corridor (99 mi to 104 mi from Scranton) represents the competitive metro backdrop that shapes what Scranton businesses need to rank for.
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