Senior-led, every accountReviews published with real names
5.0
from 60 published client reviews
Senior pod, no juniors
on every account
Brands across the industries we serve
What is Workflow Automation?
Agents and pipelines that run multi-step work across your tools — triage, data entry, reporting, back-office ops.
Discipline: AI Agents
Typical outcome: Senior specialists named on the account
Engagement: monthly retainer or one-time audit
Seniority: lead strategist on every weekly call
About This Service
How We Deliver Workflow Automation
The unglamorous automations that quietly save a team a day a week: read a form, enrich it, decide, update three systems, notify a human. Built with idempotency, retries and audit logs so it is safe to leave running, and observable so you know when it needs you.
No retainers without a measurable outcome attached. Every sprint is anchored to a KPI we agreed on in week one — with weekly Loom updates, a shared dashboard, and a senior strategist on every call.
Senior strategist on every account — no juniors learning on your dime
Weekly Loom updates plus a shared Looker dashboard
Your stack, your CMS, your CMS workflow — we adapt to you
Outcome-tied pricing — KPI ranges baked into the contract
Our Process
How we ship Workflow Automation
A proven 4-step framework that compresses time to results without cutting corners.
01
Audit & Diagnose
Benchmark where Workflow Automation stands today, surface the highest-leverage opportunities, agree on the KPIs we'll be measured on.
02
Strategy & Roadmap
A senior strategist sequences the 90-day roadmap with quick wins front-loaded and moat plays scoped behind them.
03
Execute & Ship
The pod ships work weekly — instrumentation, deliverables and dashboards updated against the KPIs you signed off on.
04
Measure & Compound
Monthly reviews recalibrate the roadmap. Wins compound, the program keeps moving, every dollar stays accountable.
Every team wastes capacity on repetitive, rule-following work — data entry, routing, processing, reporting — that could be automated. We identify and automate those workflows, freeing people for higher-value work and removing the errors manual repetition introduces.
Automating the rote work is the most direct way to expand a team's effective capacity without adding headcount.
Identification of automatable workflows
Data-entry, routing and processing automation
Error reduction from manual work
Capacity freed for higher-value work
02
Typical shape of an engagement
Months 4–9 is where money keywords move
AI where rules can't reach
Automate judgement and unstructured input
Traditional automation only handles rigid rules and breaks on anything unusual or unstructured — AI-powered automation goes further, handling judgement, classification, extraction from documents and emails, and the nuance rule-based tools can't. We combine deterministic automation with AI where it adds value, so more of a workflow can be automated reliably.
AI-powered automation is what extends automation to the messy, judgement-laden work that used to require a human.
AI classification, extraction and judgement
Unstructured input (docs, email) handling
Deterministic-plus-AI hybrid workflows
Automation of nuance rules can't handle
03
Content velocity
Briefed, drafted, edited, shipped
Connected & reliable
Integrated flows that don't break silently
Automation that isn't connected to your systems or that fails silently creates as many problems as it solves. We integrate your tools and systems into end-to-end automated flows with error handling, monitoring and alerting, so the automation is reliable and you know immediately if something breaks.
Connected, monitored, reliable automation is what makes it something you can depend on rather than firefight.
End-to-end tool and system integration
Error handling and retry logic
Monitoring and failure alerting
Reliable automation you can depend on
How we work
Workflow Automation — what you are actually buying
Commitments rather than results: how the engagement is staffed, reported and priced. Every one of them is true on the first day, before anything has been measured.
Named senior specialists on every engagement
Reported via live Looker Studio dashboards
Tied to revenue KPIs, not vanity metrics
Senior
Specialists named on the account
60
Client reviews published with real names
1,000
US markets with their own measured page one
Since 2019
Building search programmes
FAQs
Questions buyers ask before signing
Quick answers to the things buyers always check first.
What can workflow automation do for us?
It removes the repetitive, rule-following work draining your team — data entry, routing, processing, reporting — and connects your disconnected tools into end-to-end flows, freeing capacity and cutting errors. With AI, it also handles judgement and unstructured input that rigid automation can't.
How is AI-powered automation different from tools like Zapier?
Rule-based automation only handles rigid, structured cases and breaks on anything unusual. AI-powered automation adds judgement, classification and extraction from unstructured input (documents, emails), so far more of a real-world workflow can be automated reliably.
Won't the automation break and cause problems?
Not the way we build it — with error handling, retry logic, monitoring and failure alerting, so it's reliable and you know immediately if something needs attention, rather than failing silently.
How do you decide what to automate?
We identify the repetitive, high-volume, error-prone workflows where automation delivers the most capacity and reliability gains, then build them with the right mix of deterministic logic and AI.
No account-manager buffer and no juniors learning on your budget — you work directly with the people who do the work.
Founder
Rao Usama
Co-Founder & Product Officer, Head of AI / Data
14+ yrs engineering · AI agents, MCP & automation
Co-Founder and Head of AI & Data. 14+ years in software engineering; leads our AI-agent, MCP-integration and workflow-automation work — turning models into systems that actually run in production.
MSc, Data Science
Abdur Rahman Shah
Web & SaaS Engineer · DevOps
WordPress · custom web apps · SaaS · DevOps · technical SEO
Builds and ships the web layer — WordPress, custom web apps and SaaS architecture — with the DevOps to run it and the technical-SEO knowledge to make sure what he builds is fast, crawlable and built to rank.
Describe the queue and we will tell you honestly whether an agent can take it safely, what it would need access to, and where a human still has to sit in the loop.
Reviews from our Upwork, Fiverr and direct client engagements. Each card shows where the review was left.
5 avg. client review · 60+ engagements
Slide 1 of 8
They improved our rankings and brand visibility at the same time with a clear strategy. Responsive throughout and every milestone hit on time.
Louis Wharmby
Marketing director
Slide 2 of 8
They reorganized a strategy that had no structure and explained the reasoning behind every recommendation. The attention to detail really stood out.
Lydia Fox
Real-estate marketing lead
Slide 3 of 8
Great attention to detail on our on-page work. Necessary changes made without disruption, recommendations explained clearly, and delivered ahead of schedule.
Rhay Sison
SEO consultant
Slide 4 of 8
They clearly understand modern SEO and approach every project with confidence and precision. Reassuring to work with someone who genuinely knows the field.
Russell Jamieson
Law-firm marketing lead
Slide 5 of 8
Their content strategy gave us a much clearer direction for growth. The reasoning behind every recommendation was explained, and it all felt well planned.
Sophie Thomas
Content lead
Slide 6 of 8
We've partnered on multiple projects and the quality stays consistently impressive. Always proactive about valuable opportunities and a pleasure to work with.
Toby Ireson
Agency owner
Slide 7 of 8
Well-researched, well-structured content that actually aligns with the SEO strategy. Organized, easy to collaborate with, and consistently on time.
Zoe Ashbridge
Content lead
Slide 8 of 8
Everything stayed organized and every update was communicated clearly. The work was completed to a very high standard and I would collaborate again in a heartbeat.
Lesley Murray
Clinic operations manager
Contact
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