Retainer or project?Match model to work.

The work has a finish line.

Some work is genuinely finite: a website build, a platform migration, a technical audit, a design system, an MVP. It has a clear definition of done, so a fixed scope and fixed price make sense — you know exactly what you’re getting and what it costs.

We scope these tightly, ship them, and hand them over cleanly. No pressure to convert you into a retainer you don’t need.

• A concrete deliverable with a clear “done”.
• A defined budget you want to fix in advance.
• No ongoing iteration required after launch.

The work never really finishes.

SEO, content, paid media, CRO and product iteration aren’t projects — they’re programs. They reward continuous, compounding effort: this month’s rankings build on last month’s, and the team gets sharper on your account over time.

A retainer buys that continuity plus the flexibility to re-prioritise as the data and the market move — without a change order every time the plan evolves.

Project first, retainer if it earns it.

A lot of great partnerships start as a project — a build or an audit — and become a retainer only once we’ve proven the value and there’s ongoing work worth doing. That’s the honest order: earn the relationship with a defined win, then continue if (and only if) continuing pays.

Predictable either way.

Whichever model you choose, you get clear scope, clear pricing and dashboards where every number is traceable. Retainers are month-to-month with no punitive lock-in — we keep the work by earning it, not by trapping you in a contract.