A highlighted answer box pulled from a ranking page to the top of the SERP.
A featured snippet is a boxed answer Google extracts from a page and shows above the standard organic results, sometimes called position zero. It is a way to directly answer a query, drawn from a page that already ranks on the first page, and it can appear as a paragraph, list or table.
Winning a snippet can lift visibility and clicks, though it can also reduce clicks if the answer fully satisfies the searcher. Snippets are also a primary source that AI Overviews and assistants draw on, so they matter beyond classic search.
You generally need to already rank on page one, then structure your content so Google can lift a clean answer.
We identify queries where a snippet is present but winnable, then restructure the page with a tight, quotable answer block followed by supporting depth, which also improves eligibility for AI Overview citations.
The Search Engine Results Page — everything a search engine returns for a query.
The underlying goal behind a search query, which content must satisfy to rank.
Machine-readable markup that describes page content to search engines.
Common questions
Straight answers on how this fits your marketing and build.
You almost always need to be on page one, but not necessarily at number one. Google often pulls the snippet from a result ranked anywhere in the top ten if it answers the query most cleanly.
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