Grounding an LLM's answers in retrieved documents so it responds from real, current data.
Retrieval-augmented generation is a technique that gives a large language model access to specific, up-to-date information at the moment it answers, instead of relying only on what it learned during training. When a question comes in, the system first retrieves the most relevant documents from a knowledge source, then hands them to the model as context so its answer is grounded in that material.
RAG is the standard way to build assistants that answer accurately from your own content, policies, or product data without retraining a model every time the information changes.
Your documents are split into chunks and converted into embeddings stored in a vector database. At query time the system finds the chunks most relevant to the question, injects them into the prompt, and the model composes an answer from that retrieved context, ideally citing it.
RAG dramatically reduces hallucination and lets an assistant stay current: you update the knowledge base, not the model. It also keeps proprietary data out of training and lets answers cite their sources, which builds trust.
We build RAG knowledge assistants over a client's documentation, support content, and product data, so staff and customers get accurate, cited answers grounded in the client's own material rather than a model's guesswork.
Retrieval-Augmented Generation (RAG) is the technique of giving a language model relevant information retrieved from a trusted source at query time, so it answers from that information rather than only its frozen training knowledge. It matters because it solves the two biggest problems with using LLMs in real products: hallucination (the model inventing answers) and staleness (the model not knowing your data or recent facts). RAG is the standard architecture behind AI assistants that answer accurately over a company's documents, a product's knowledge base, or any specific, current information the base model does not contain.
A RAG system has two phases. First, ingestion: your documents are split into chunks, converted into vector embeddings that capture their meaning, and stored in a vector database. Then, at query time: the user's question is embedded, the most semantically relevant chunks are retrieved from the database, and those chunks are inserted into the prompt as context alongside the question, so the model generates an answer grounded in them — ideally with citations back to the source. Because the answer is built from retrieved, real content rather than the model's memory, it is far more accurate, current and traceable.
Building a good RAG system is more than wiring an LLM to a vector store — retrieval quality is everything, because the model can only be as accurate as the chunks it is given. That means careful chunking, good embeddings, and often reranking or hybrid (keyword + semantic) retrieval to surface genuinely relevant context. Production RAG also needs access control (users should only retrieve from content they are allowed to see), evaluation of answer quality against real questions, and guardrails. Done well, RAG turns a generic model into a trustworthy expert over your specific knowledge; done carelessly (poor retrieval, no access control) it produces confident answers from the wrong chunks.
Part of our defined terms knowledge graph — browse every entry in this branch.
An AI model trained on vast text to predict and generate language, powering tools like ChatGPT.
A defined contract that lets two software systems talk to each other in a predictable way.
Optimising content to be cited and surfaced by AI answer engines, not just ranked in blue links.
Revenue generated for every unit of currency spent on advertising.
A root-level file that tells crawlers which URLs they may or may not fetch.
Common questions
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