The largest cloud platform — the infrastructure a huge share of the web, including many SaaS products, runs on.
Official siteAmazon Web Services is Amazon's cloud computing division and the largest public cloud provider by market share. It offers hundreds of services covering compute, storage, databases, networking, security and machine learning, on a pay-as-you-go model.
For most businesses AWS is invisible plumbing, but it is load-bearing plumbing. How a site is hosted, cached and served on AWS directly affects performance, uptime and Core Web Vitals — all of which feed into SEO and user experience.
AWS provides on-demand infrastructure and managed services: virtual servers, containers and serverless compute, object and block storage, managed databases, a global CDN and edge network, plus security, networking and AI services. It is also a major host for AI workloads and an investor in Anthropic.
Hosting decisions on AWS shape page speed, time to first byte and reliability. A well-architected setup with a CDN, sensible caching and the right regions improves Core Web Vitals and crawl efficiency; a poor one silently drags down rankings and conversions.
We design and deploy client software and websites on AWS, using CloudFront and edge caching for fast global delivery, infrastructure-as-code for repeatable environments, and monitoring so performance regressions get caught before they hurt SEO. This is core to our cloud infrastructure and DevOps work.
Amazon Web Services (AWS) is the world's largest cloud-computing platform, providing on-demand infrastructure and services — compute, storage, databases, networking, AI and hundreds more — that a huge share of the internet runs on. It matters because cloud infrastructure is the foundation modern applications are built on, and AWS pioneered and still leads the market, so much of the web (and many of the tools SEOs and marketers use) is hosted on it. For anyone building or running web applications, AWS is one of the default infrastructure choices, and understanding cloud infrastructure is increasingly part of technical web literacy.
AWS offers a vast catalogue of services covering essentially every infrastructure need: compute (EC2 virtual servers, Lambda serverless functions, containers), storage (S3 object storage and more), managed databases, networking and content delivery, plus higher-level services for AI/ML, analytics and much else. Its model is on-demand and pay-as-you-go — you provision what you need and scale up or down — which removed the need to buy and manage physical servers. Its breadth and reliability are its strengths; its trade-offs are complexity (the sheer number of services and the expertise to run them well) and cost management (un-optimised cloud spend can balloon), which is why cloud architecture and cost discipline are real skills.
For web and application teams, AWS (or a competitor like Google Cloud or Azure) is where infrastructure lives — hosting applications, storing data and assets, running databases and delivering content globally. Doing it well means the disciplines of good cloud infrastructure: infrastructure-as-code for reliability and reproducibility, cost optimisation (right-sizing, autoscaling, spend monitoring) so bills do not balloon, and resilience and observability so systems stay up and visible. AWS's power is that it can support anything from a small site to global-scale applications; its cost is the expertise required to architect and operate it well. For most, the choice among the big cloud providers comes down to needs, existing ecosystem and team familiarity.
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The frontend cloud behind Next.js — built for fast, edge-delivered sites and apps.
The AI safety company behind Claude — a leading assistant increasingly used for research, work and web search.
The dominant search engine and the single biggest source of organic and paid demand for most businesses.
The company behind Facebook, Instagram, WhatsApp and the Llama models — a major paid-social and AI player.
The company behind Bing, Copilot and Azure — and the number-two search index that feeds several AI assistants.
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