Organizations
The companies and standards bodies that shape search, the web and AI.
10 organizationsWhat belongs in Organizations.
The companies and standards bodies that set the rules everyone else optimises inside — search engines, browser and AI vendors, and the groups that publish the specs they implement. You cannot optimise these entities, which is precisely why understanding how each one behaves changes what is worth doing.
Each is typed as a schema.org Organization and linked to the terms and tools it shapes, so a policy change at one of them can be traced through the graph to the work it affects.
All 10 organizations.
Alphabetical. Every entry is its own page, typed as schema.org Organization and linked to the entities and services it relates to.
Amazon Web Services (AWS)
Cloud ProviderThe largest cloud platform — the infrastructure a huge share of the web, including many SaaS products, runs on.
Anthropic
AI LabThe AI safety company behind Claude — a leading assistant increasingly used for research, work and web search.
The dominant search engine and the single biggest source of organic and paid demand for most businesses.
Meta
Technology CompanyThe company behind Facebook, Instagram, WhatsApp and the Llama models — a major paid-social and AI player.
Microsoft
Technology CompanyThe company behind Bing, Copilot and Azure — and the number-two search index that feeds several AI assistants.
Mozilla
Non-ProfitThe non-profit behind Firefox and MDN Web Docs — a guardian of an open, standards-based web.
OpenAI
AI LabThe AI lab behind ChatGPT and the GPT models — a major new surface where people discover brands and answers.
Schema.org
Standards BodyThe shared vocabulary for structured data that search engines and AI use to understand your pages.
Vercel
Cloud ProviderThe frontend cloud behind Next.js — built for fast, edge-delivered sites and apps.
W3C (World Wide Web Consortium)
Standards BodyThe standards body that defines how the web works — HTML, CSS, accessibility and more.