The AI lab behind ChatGPT and the GPT models — a major new surface where people discover brands and answers.
Official siteOpenAI is the AI research company that built the GPT family of models and ChatGPT, the assistant that pushed conversational AI into mainstream use. Its models are available directly through ChatGPT and via an API that powers a large share of the AI features in other products.
For marketers, ChatGPT has become a genuine discovery channel. Its web-browsing and search features cite sources, so the way your content and entity presence are structured now affects whether an AI recommends you — a discipline usually called GEO or AI search visibility.
OpenAI develops large language and multimodal models, ships them through ChatGPT and its API, and provides the crawlers that gather and reference web content. Its models also underpin many third-party assistants and agents through the API.
When ChatGPT answers a question, it may cite or paraphrase specific pages. Whether yours is chosen depends on clear, well-structured, trustworthy content and whether you allow OpenAI's crawlers to access it. Blocking those crawlers in robots.txt keeps you out of that answer set entirely.
We audit robots.txt and crawler access for GPTBot and OAI-SearchBot, structure content into clearly answerable passages, and strengthen entity signals so ChatGPT is more likely to surface and cite you. We also build products on OpenAI's API where an AI agent or assistant is the right tool for a client.
Common questions
Straight answers on how this fits your marketing and build.
There is no ad slot to buy. You earn mentions by publishing clear, accurate, well-structured content, building a strong entity presence across the web, and allowing OpenAI's crawlers to access your site. This is the core of GEO or AI search visibility work.
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