Tempe is in the Mesa metro area, 6 miles from downtown Mesa, in the central part of Arizona. The Arizona state capital, Phoenix, is 8 miles to the west of Tempe. Beyond Mesa, the next major market is Phoenix at 8 miles to the west. Tempe is a smaller community than nearby Scottsdale, which means lower competitive density on local search queries.
Tempe has a population of 168,228, ranking 8th of 25 covered Arizona cities and accounting for about 3.6% of their total population. Tempe is in the central part of Arizona (the Mountain West). Businesses in Tempe compete for both Tempe-specific searches — where Tempe proximity and a complete local profile give them a direct advantage — and for the broader Mesa-area queries where a strong Tempe presence can still convert metro-area customers. Maricopa County also includes our covered cities of Phoenix, Mesa, Chandler, giving multi-location programs across the county a natural hub.
Nearby covered cities include Scottsdale (226,918), Mesa (457,587), Phoenix (1,513,367) — some of which are larger than Tempe's 168,228 residents, meaning lower competitive density for Tempe-specific queries. In Maricopa County, we also cover Phoenix (1,513,367), Mesa (457,587), Chandler (249,146) — creating natural multi-city program opportunities for businesses operating across the area. The Mesa–Phoenix corridor (6 mi to 8 mi from Tempe) represents the competitive metro backdrop that shapes what Tempe businesses need to rank for.
Explore nearby markets we cover