
200+ point audit checklist
Integral part of our SEO Audits strategy.
Our 200+ point SEO audit identifies critical issues with a prioritized action plan.

Brands across the industries we serve
Our 200+ point SEO audit identifies critical issues with a prioritized action plan.
About This Service
Our 200+ point SEO audit checks every layer of your search visibility — technical health, content quality, backlink profile and competitive positioning. You walk away with a prioritised report, expected-impact scoring on every fix, and a 90-day roadmap to act on.
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Prioritized action plan
Impact score estimates
Competitive benchmarking
Executive summary report
Pain Points
The patterns we see across new audits — and the fixes baked into every engagement.
Most audits are 200-page PDFs nobody actions. Ours is a prioritised, shippable plan — and we can ship it.
A flat list of 300 issues paralyses teams. We rank by revenue impact and effort so you fix what matters first.
Shallow audits list surface issues and miss the systemic cause. We diagnose the root problems that fixing unlocks everything else.
A raw Screaming Frog export isn't an audit. We combine tools with senior analysis to find what actually holds you back.
Measurable Results
Every SEO Audits engagement starts with a measurable goal — revenue, qualified pipeline, or first-page rankings on your highest-intent terms. We instrument the work end-to-end so you can see the trajectory in week two, not month six.
Brands Ranked
Industries
Client Rating
Features
Integral part of our SEO Audits strategy.
Integral part of our SEO Audits strategy.
Integral part of our SEO Audits strategy.
Added value to maximize your return on investment.
Added value to maximize your return on investment.

No retainers without a measurable outcome attached. Every sprint is anchored to a KPI we agreed on in week one — with weekly Loom updates, a shared dashboard, and a senior strategist on every call.
Our Process
A proven 4-step framework that compresses time to results without cutting corners.
A 200+ point technical, content and authority audit gives us a baseline scorecard and a prioritised opportunity map.
We model topical clusters, surface keyword gaps and stack-rank quick wins versus moat plays into a 90-day roadmap.
Engineers fix crawlability, editors ship content velocity, outreach earns DR70+ links — all instrumented in a shared dashboard.
Weekly Loom updates, monthly business reviews and a quarterly recalibration so wins compound instead of stalling.

A useful SEO audit diagnoses the systemic problems capping your growth — not a flat list of 300 tool-flagged issues. We combine crawl, log, analytics and SERP analysis with senior interpretation to find the root causes (crawl architecture, content strategy, authority gaps, technical debt) whose fix unlocks everything downstream. Diagnosis over checklist is what makes an audit worth acting on.

An audit is only valuable if it gets actioned, so ours is a prioritised roadmap, not a data dump — every issue ranked by revenue impact and implementation effort, sequenced so you fix the highest-leverage things first. You leave with a clear "do this next" plan your team (or ours) can execute. Prioritisation is what turns an audit from a shelf-ornament into shipped growth.

The reason most audits fail is the hand-off — the report lands and nothing gets done. Because we're a dev and SEO team, we can close that gap: the technical, content and performance fixes the audit surfaces, we implement, so the audit becomes shipped change rather than a to-do list your team never reaches. An audit that gets built is worth ten that get filed.
Real Results
Average measurable wins across active engagements — every number traceable inside the dashboards we ship clients.
FAQs
Quick answers to the things buyers always check first.
Still have questions? Talk to a specialist
The AI search layer
A 200-point SEO audit tells you where you stand on Google. It won’t tell you whether ChatGPT, Perplexity or Google’s AI Overviews ever mention you. Our AI Visibility Audit measures exactly that — your citation share across the answer engines, and the gaps to close.
See the AI Visibility AuditNo account-manager buffer and no juniors learning on your budget — you work directly with the people who do the work.



Co-Founder & Product Officer, Head of AI / Data
14+ yrs engineering · AI agents, MCP & automation

Free site audit · results in 60 seconds
Drop your URL, pick the goal you care about most, and we'll show you exactly where the traffic is leaking — technical, content, or authority. No pitch, no obligation, no sales script.
From our clients
Every quote below is from a real client engagement. We only report what we can tie to a ranking, a booking, or a pipeline number.








Every weekly call has a senior strategist on it, not an account manager reading a script. The work shows up in our pipeline, not just a vanity dashboard.

Kate Smoothy
SaaS growth lead
Genuinely rigorous technical work — they found and fixed foundation issues three previous agencies had missed, and communicated every change clearly.

Lily Ray
SEO consultant
They explained each update clearly and handled the changes carefully. The whole optimization process was smooth and genuinely professional.

Lois Neville
Content lead
They improved our rankings and brand visibility at the same time with a clear strategy. Responsive throughout and every milestone hit on time.

Louis Wharmby
Marketing director
They reorganized a strategy that had no structure and explained the reasoning behind every recommendation. The attention to detail really stood out.

Lydia Fox
Real-estate marketing lead
Great attention to detail on our on-page work. Necessary changes made without disruption, recommendations explained clearly, and delivered ahead of schedule.

Rhay Sison
SEO consultant
They clearly understand modern SEO and approach every project with confidence and precision. Reassuring to work with someone who genuinely knows the field.

Russell Jamieson
Law-firm marketing lead
Their content strategy gave us a much clearer direction for growth. The reasoning behind every recommendation was explained, and it all felt well planned.

Sophie Thomas
Content lead
Contact
Get in touch with our SEO experts for a free consultation. Let's discuss how we can drive measurable organic growth for your business.
A senior strategist replies within one business day. No spam, no junior account managers.