Senior-led, every accountReviews published with real names
5.0
from 60 published client reviews
Senior pod, no juniors
on every account
Brands across the industries we serve
What is SEO Audits?
Our 200+ point SEO audit identifies critical issues with a prioritized action plan.
Discipline: Search Engine Optimization (SEO)
Typical outcome: We ship it crawl, speed and rendering fixes implemented, not handed over
Engagement: monthly retainer or one-time audit
Seniority: lead strategist on every weekly call
About This Service
How We Deliver SEO Audits
Our 200+ point SEO audit checks every layer of your search visibility — technical health, content quality, backlink profile and competitive positioning. You walk away with a prioritised report, expected-impact scoring on every fix, and a 90-day roadmap to act on.
No retainers without a measurable outcome attached. Every sprint is anchored to a KPI we agreed on in week one — with weekly Loom updates, a shared dashboard, and a senior strategist on every call.
Senior strategist on every account — no juniors learning on your dime
Weekly Loom updates plus a shared Looker dashboard
Your stack, your CMS, your CMS workflow — we adapt to you
Outcome-tied pricing — KPI ranges baked into the contract
Our Process
How we ship SEO Audits
A proven 4-step framework that compresses time to results without cutting corners.
01
Audit & Diagnose
A 200+ point technical, content and authority audit gives us a baseline scorecard and a prioritised opportunity map.
02
Strategy & Roadmap
We model topical clusters, surface keyword gaps and stack-rank quick wins versus moat plays into a 90-day roadmap.
03
Execute & Ship
Engineers fix crawlability, editors ship the content, and outreach earns placements that clear the four gates — all instrumented in a shared dashboard.
04
Measure & Compound
Weekly Loom updates, monthly business reviews and a quarterly recalibration so wins compound instead of stalling.
A useful SEO audit diagnoses the systemic problems capping your growth — not a flat list of 300 tool-flagged issues. We combine crawl, log, analytics and SERP analysis with senior interpretation to find the root causes (crawl architecture, content strategy, authority gaps, technical debt) whose fix unlocks everything downstream.
Diagnosis over checklist is what makes an audit worth acting on.
Crawl, log, analytics and SERP analysis
Root-cause diagnosis over symptom lists
Senior interpretation, not raw tool output
Systemic-issue identification
02
Typical shape of an engagement
Months 4–9 is where money keywords move
Prioritised roadmap
A ranked plan you can actually ship
An audit is only valuable if it gets actioned, so ours is a prioritised roadmap, not a data dump — every issue ranked by revenue impact and implementation effort, sequenced so you fix the highest-leverage things first. You leave with a clear "do this next" plan your team (or ours) can execute.
Prioritisation is what turns an audit from a shelf-ornament into shipped growth.
Issues ranked by revenue impact and effort
A sequenced, "do this next" roadmap
Clear ownership and implementation guidance
Forecast of the upside from fixing
03
Content velocity
Briefed, drafted, edited, shipped
We can ship it
From audit to implemented fixes
The reason most audits fail is the hand-off — the report lands and nothing gets done. Because we're a dev and SEO team, we can close that gap: the technical, content and performance fixes the audit surfaces, we implement, so the audit becomes shipped change rather than a to-do list your team never reaches.
An audit that gets built is worth ten that get filed.
Implementation of the fixes we find
Technical, content and performance execution
Audit-to-shipped-change continuity
No hand-off gap
How we work
SEO Audits — what you are actually buying
Not a forecast. These are the terms the engagement runs on — who does the work, who ships the fix, and the fact that you can stop between phases.
Named senior specialists on every engagement
Reported via live Looker Studio dashboards
Tied to revenue KPIs, not vanity metrics
We ship it
Crawl, speed and rendering fixes implemented, not handed over
Named
The specialists on your account, visible before you sign
Phase by phase
A fixed deliverable each, and you can stop between them
Weekly
A Loom walking through what changed, and why
FAQs
Questions buyers ask before signing
Quick answers to the things buyers always check first.
How is your SEO audit different?
It diagnoses root causes rather than listing 300 tool-flagged symptoms, ranks everything by revenue impact and effort into a prioritised roadmap, and — because we build too — we can implement the fixes. Most audits gather dust; ours is a shippable plan.
Will I get a prioritised plan or just a list?
A prioritised plan. We rank every issue by impact and effort and sequence them so you fix the highest-leverage things first, with clear next steps — not a flat, paralysing list.
Can you implement what the audit finds?
Yes — that's the point of using a team that builds as well as audits. We can ship the technical, content and performance fixes, so the audit becomes implemented change instead of a report nobody actions.
How long does an SEO audit take?
Typically 1–3 weeks depending on site size and complexity, delivered as a prioritised roadmap with the highest-impact fixes ready to start immediately.
A 200-point SEO audit tells you where you stand on Google. It won’t tell you whether ChatGPT, Perplexity or Google’s AI Overviews ever mention you. Our AI Visibility Audit measures exactly that — your citation share across the answer engines, and the gaps to close.
No account-manager buffer and no juniors learning on your budget — you work directly with the people who do the work.
Nimra Jabbar
Front-End Developer & SEO Specialist
MSc Data Science · front-end · technical SEO
Front-end developer and SEO specialist with a Master’s in Data Science. Builds fast, accessible interfaces and the on-page and technical SEO that make them rank — with experience spanning EdTech, enterprise systems and digital consulting.
MSc, Data Science
Rao Zayn
Head of Content & Brand
Research-led content · technical writing
Head of Content and Brand. A research-led content strategist and technical writer who builds durable authority through genuinely useful writing rather than filler.
Rao Saqlain
Head of Off-Page & Authority
Link building · digital PR · off-site authority
Head of Off-Page and Authority. Leads link building, digital PR and off-site authority across the client base — the signals that move competitive rankings.
Founder
Rao Usama
Co-Founder & Product Officer, Head of AI / Data
14+ yrs engineering · AI agents, MCP & automation
Co-Founder and Head of AI & Data. 14+ years in software engineering; leads our AI-agent, MCP-integration and workflow-automation work — turning models into systems that actually run in production.
Drop your URL and pick the goal you care about. You get back where the traffic is leaking — technical, content or authority. No pitch, no obligation, no sales script.
Reviews from our Upwork, Fiverr and direct client engagements. Each card shows where the review was left.
5 avg. client review · 60+ engagements
Slide 1 of 8
Every weekly call has a senior strategist on it, not an account manager reading a script. The work shows up in our pipeline, not just a vanity dashboard.
Kate Smoothy
SaaS growth lead
Slide 2 of 8
Genuinely rigorous technical work — they found and fixed foundation issues three previous agencies had missed, and communicated every change clearly.
Lily Ray
SEO consultant
Slide 3 of 8
They explained each update clearly and handled the changes carefully. The whole optimization process was smooth and genuinely professional.
Lois Neville
Content lead
Slide 4 of 8
They improved our rankings and brand visibility at the same time with a clear strategy. Responsive throughout and every milestone hit on time.
Louis Wharmby
Marketing director
Slide 5 of 8
They reorganized a strategy that had no structure and explained the reasoning behind every recommendation. The attention to detail really stood out.
Lydia Fox
Real-estate marketing lead
Slide 6 of 8
Great attention to detail on our on-page work. Necessary changes made without disruption, recommendations explained clearly, and delivered ahead of schedule.
Rhay Sison
SEO consultant
Slide 7 of 8
They clearly understand modern SEO and approach every project with confidence and precision. Reassuring to work with someone who genuinely knows the field.
Russell Jamieson
Law-firm marketing lead
Slide 8 of 8
Their content strategy gave us a much clearer direction for growth. The reasoning behind every recommendation was explained, and it all felt well planned.
Sophie Thomas
Content lead
Contact
Ready to talk about SEO?
Send the details and a senior specialist replies within one business day — including an honest read on whether starting with SEO is right, or whether something else is capping you first.
