Santa Cruz is in the San Jose metro area, 26 miles from downtown San Jose, in the western part of California. The California state capital, Sacramento, is 115 miles to the north of Santa Cruz. Beyond San Jose, the next major market is San Francisco at 59 miles to the north. Santa Cruz is the largest covered city among nearby markets including Watsonville and Campbell.
Santa Cruz has a population of 62,864, ranking 138th of 212 covered California cities and accounting for about 0.2% of their total population. Santa Cruz is in the western part of California (the Pacific Coast). Businesses in Santa Cruz compete for both Santa Cruz-specific searches — where Santa Cruz proximity and a complete local profile give them a direct advantage — and for the broader San Jose-area queries where a strong Santa Cruz presence can still convert metro-area customers. Santa Cruz County also includes our covered cities of Watsonville, giving multi-location programs across the county a natural hub. Santa Cruz is a coastal market — businesses here serve both year-round residents and visitor-driven demand, which produces distinct seasonal search-volume patterns.
Santa Cruz (62,864) is the largest among nearby covered cities including Watsonville (52,477), Campbell (40,584), Morgan Hill (40,836). Within Santa Cruz County, we also cover Watsonville (52,477 residents). The San Jose–San Francisco corridor (26 mi to 59 mi from Santa Cruz) represents the competitive metro backdrop that shapes what Santa Cruz businesses need to rank for.
Explore nearby markets we cover