Nampa is a standalone mid-size Idaho market in the southwestern part of the state — its own local economy, not a satellite of a larger city. Major metro distances from Nampa: Portland 331 mi (northwest), Seattle 396 mi (northwest), Sacramento 428 mi (southwest). The Idaho state capital, Boise, is 19 miles to the east of Nampa. Among nearby covered cities such as Meridian and Caldwell, Nampa is one of the larger markets.
Nampa has a population of 86,518, ranking 2nd of 8 covered Idaho cities and accounting for about 13.6% of their total population. As a mid-size standalone market, Nampa offers enough commercial search demand for a meaningful organic program while carrying substantially less entrenched domain-authority competition than a major metro — a combination that lets focused programs compound quickly. Canyon County also includes our covered cities of Caldwell, giving multi-location programs across the county a natural hub.
Nampa (86,518) sits among covered cities like Meridian (83,596), Caldwell (48,957), Boise City (214,237). Within Canyon County, we also cover Caldwell (48,957 residents). The Portland–Seattle corridor (331 mi to 396 mi from Nampa) represents the competitive metro backdrop that shapes what Nampa businesses need to rank for.
Explore nearby markets we cover