Evanston is in the Chicago metro area, 12 miles from downtown Chicago, in the northeastern part of Illinois. The Illinois state capital, Springfield, is 186 miles to the southwest of Evanston. Beyond Chicago, the next major market is Milwaukee at 70 miles to the north. Among nearby covered cities such as Skokie and Glenview, Evanston is one of the larger markets.
Evanston has a population of 75,570, ranking 14th of 52 covered Illinois cities and accounting for about 1.2% of their total population. Evanston is in the northeastern part of Illinois (the Great Lakes region). Businesses in Evanston compete for both Evanston-specific searches — where Evanston proximity and a complete local profile give them a direct advantage — and for the broader Chicago-area queries where a strong Evanston presence can still convert metro-area customers. Cook County also includes our covered cities of Chicago, Cicero, Arlington Heights, giving multi-location programs across the county a natural hub.
Evanston (75,570) sits among covered cities like Skokie (65,176), Glenview (45,417), Park Ridge (37,839). In Cook County, we also cover Chicago (2,718,782), Cicero (84,103), Arlington Heights (75,994) — creating natural multi-city program opportunities for businesses operating across the area. The Chicago–Milwaukee corridor (12 mi to 70 mi from Evanston) represents the competitive metro backdrop that shapes what Evanston businesses need to rank for.
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