Lawrence is in the Kansas City metro area, 36 miles from downtown Kansas City, in the northeastern part of Kansas. The Kansas state capital, Topeka, is 25 miles to the west of Lawrence. Beyond Kansas City, the next major market is Wichita at 144 miles to the southwest. Lawrence is a smaller community than nearby Olathe, which means lower competitive density on local search queries.
Lawrence has a population of 90,811, ranking 6th of 11 covered Kansas cities and accounting for about 6.8% of their total population. Lawrence is in the northeastern part of Kansas (the Great Plains). Businesses in Lawrence compete for both Lawrence-specific searches — where Lawrence proximity and a complete local profile give them a direct advantage — and for the broader Kansas City-area queries where a strong Lawrence presence can still convert metro-area customers. Lawrence is located in Douglas County, Kansas.
Nearby covered cities include Olathe (131,885), Topeka (127,679), Lenexa (50,344) — some of which are larger than Lawrence's 90,811 residents, meaning lower competitive density for Lawrence-specific queries. The Kansas City–Wichita corridor (36 mi to 144 mi from Lawrence) represents the competitive metro backdrop that shapes what Lawrence businesses need to rank for.
Explore nearby markets we cover