White Plains is in the New York metro area, 26 miles from downtown New York, in the southeastern part of New York. The New York state capital, Albany, is 112 miles to the north of White Plains. Beyond New York, the next major market is Philadelphia at 105 miles to the southwest. White Plains is a smaller community than nearby New Rochelle, which means lower competitive density on local search queries.
White Plains has a population of 57,866, ranking 11th of 17 covered New York cities and accounting for about 0.6% of their total population. White Plains is in the southeastern part of New York (the Mid-Atlantic). Businesses in White Plains compete for both White Plains-specific searches — where White Plains proximity and a complete local profile give them a direct advantage — and for the broader New York-area queries where a strong White Plains presence can still convert metro-area customers. Westchester County also includes our covered cities of Yonkers, New Rochelle, Mount Vernon, giving multi-location programs across the county a natural hub. White Plains is a coastal market — businesses here serve both year-round residents and visitor-driven demand, which produces distinct seasonal search-volume patterns.
Nearby covered cities include New Rochelle (79,446), Mount Vernon (68,224), Yonkers (199,766) — some of which are larger than White Plains's 57,866 residents, meaning lower competitive density for White Plains-specific queries. In Westchester County, we also cover Yonkers (199,766), New Rochelle (79,446), Mount Vernon (68,224) — creating natural multi-city program opportunities for businesses operating across the area. The New York–Philadelphia corridor (26 mi to 105 mi from White Plains) represents the competitive metro backdrop that shapes what White Plains businesses need to rank for.
Explore nearby markets we cover