Hillsboro is in the Portland metro area, 15 miles from downtown Portland, in the northwestern part of Oregon. The Oregon state capital, Salem, is 40 miles to the south of Hillsboro. Beyond Portland, the next major market is Seattle at 147 miles to the north. Among nearby covered cities such as Beaverton and Tigard, Hillsboro is one of the larger markets.
Hillsboro has a population of 97,368, ranking 5th of 14 covered Oregon cities and accounting for about 5.8% of their total population. Hillsboro is in the northwestern part of Oregon (the Pacific Coast). Businesses in Hillsboro compete for both Hillsboro-specific searches — where Hillsboro proximity and a complete local profile give them a direct advantage — and for the broader Portland-area queries where a strong Hillsboro presence can still convert metro-area customers. Washington County also includes our covered cities of Portland, Beaverton, giving multi-location programs across the county a natural hub.
Hillsboro (97,368) sits among covered cities like Beaverton (93,542), Tigard (50,444), Portland (609,456). In Washington County, we also cover Portland (609,456), Beaverton (93,542) — creating natural multi-city program opportunities for businesses operating across the area. The Portland–Seattle corridor (15 mi to 147 mi from Hillsboro) represents the competitive metro backdrop that shapes what Hillsboro businesses need to rank for.
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