Beaumont is a standalone mid-size Texas market in the eastern part of the state — its own local economy, not a satellite of a larger city. Major metro distances from Beaumont: Houston 78 mi (west), Austin 216 mi (west), New Orleans 243 mi (east). The Texas state capital, Austin, is 216 miles to the west of Beaumont. Beaumont is the largest covered city among nearby markets including Port Arthur and Lake Charles.
Beaumont has a population of 117,796, ranking 28th of 83 covered Texas cities and accounting for about 0.8% of their total population. As a mid-size standalone market, Beaumont offers enough commercial search demand for a meaningful organic program while carrying substantially less entrenched domain-authority competition than a major metro — a combination that lets focused programs compound quickly. Jefferson County also includes our covered cities of Port Arthur, giving multi-location programs across the county a natural hub.
Beaumont (117,796) is the largest among nearby covered cities including Port Arthur (54,135), Lake Charles (74,024), Baytown (75,418). Within Jefferson County, we also cover Port Arthur (54,135 residents). The Houston–Austin corridor (78 mi to 216 mi from Beaumont) represents the competitive metro backdrop that shapes what Beaumont businesses need to rank for.
Explore nearby markets we cover