Irving is in the Dallas metro area, 9 miles from downtown Dallas, in the northeastern part of Texas. The Texas state capital, Austin, is 182 miles to the south of Irving. Beyond Dallas, the next major market is Arlington at 11 miles to the southwest. Among nearby covered cities such as Grand Prairie and Euless, Irving is one of the larger markets.
Irving has a population of 228,653, ranking 13th of 83 covered Texas cities and accounting for about 1.5% of their total population. Irving is in the northeastern part of Texas (the South-Central US). Businesses in Irving compete for both Irving-specific searches — where Irving proximity and a complete local profile give them a direct advantage — and for the broader Dallas-area queries where a strong Irving presence can still convert metro-area customers. Dallas County also includes our covered cities of Dallas, Garland, Grand Prairie, giving multi-location programs across the county a natural hub.
Irving (228,653) sits among covered cities like Grand Prairie (183,372), Euless (53,224), Dallas (1,257,676). In Dallas County, we also cover Dallas (1,257,676), Garland (234,566), Grand Prairie (183,372) — creating natural multi-city program opportunities for businesses operating across the area. The Dallas–Arlington corridor (9 mi to 11 mi from Irving) represents the competitive metro backdrop that shapes what Irving businesses need to rank for.
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