Texarkana is a standalone smaller Texas market in the northeastern part of the state — its own local economy, not a satellite of a larger city. Major metro distances from Texarkana: Dallas 165 mi (west), Arlington 183 mi (west), Fort Worth 196 mi (west). The Texas state capital, Austin, is 308 miles to the southwest of Texarkana. Texarkana is a smaller community than nearby Shreveport, which means lower competitive density on local search queries.
Texarkana has a population of 37,442, ranking 82th of 83 covered Texas cities and accounting for about 0.3% of their total population. At 165 miles from the nearest major metro (Dallas), Texarkana businesses mostly draw from a genuinely local search audience — meaning competitive pressure on commercial queries is far lower than in metro-adjacent markets. Texarkana is located in Bowie County, Texas.
Nearby covered cities include Shreveport (200,327), Bossier City (66,333), Longview (81,443) — some of which are larger than Texarkana's 37,442 residents, meaning lower competitive density for Texarkana-specific queries. The Dallas–Arlington corridor (165 mi to 183 mi from Texarkana) represents the competitive metro backdrop that shapes what Texarkana businesses need to rank for.
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