Hampton is in the Virginia Beach metro area, 24 miles from downtown Virginia Beach, in the southeastern part of Virginia. The Virginia state capital, Richmond, is 70 miles to the northwest of Hampton. Beyond Virginia Beach, the next major market is Washington at 135 miles to the north. Hampton is a smaller community than nearby Newport News, which means lower competitive density on local search queries.
Hampton has a population of 136,699, ranking 7th of 17 covered Virginia cities and accounting for about 6.1% of their total population. Hampton is in the southeastern part of Virginia (the South Atlantic). Businesses in Hampton compete for both Hampton-specific searches — where Hampton proximity and a complete local profile give them a direct advantage — and for the broader Virginia Beach-area queries where a strong Hampton presence can still convert metro-area customers. Hampton is located in York County, Virginia. Hampton is a coastal market — businesses here serve both year-round residents and visitor-driven demand, which produces distinct seasonal search-volume patterns.
Nearby covered cities include Newport News (182,020), Norfolk (246,139), Portsmouth (96,205) — some of which are larger than Hampton's 136,699 residents, meaning lower competitive density for Hampton-specific queries. The Virginia Beach–Washington corridor (24 mi to 135 mi from Hampton) represents the competitive metro backdrop that shapes what Hampton businesses need to rank for.
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