Richland is a standalone smaller Washington market in the southern part of the state — its own local economy, not a satellite of a larger city. Major metro distances from Richland: Seattle 170 mi (northwest), Portland 171 mi (west), Sacramento 544 mi (south). The Washington state capital, Olympia, is 179 miles to the west of Richland. Richland is a smaller community than nearby Kennewick, which means lower competitive density on local search queries.
Richland has a population of 52,413, ranking 21th of 28 covered Washington cities and accounting for about 1.8% of their total population. At 170 miles from the nearest major metro (Seattle), Richland businesses mostly draw from a genuinely local search audience — meaning competitive pressure on commercial queries is far lower than in metro-adjacent markets. Benton County also includes our covered cities of Kennewick, giving multi-location programs across the county a natural hub.
Nearby covered cities include Kennewick (76,762), Pasco (67,599), Yakima (93,257) — some of which are larger than Richland's 52,413 residents, meaning lower competitive density for Richland-specific queries. Within Benton County, we also cover Kennewick (76,762 residents). The Seattle–Portland corridor (170 mi to 171 mi from Richland) represents the competitive metro backdrop that shapes what Richland businesses need to rank for.
Explore nearby markets we cover