Racine is in the Milwaukee metro area, 23 miles from downtown Milwaukee, in the southeastern part of Wisconsin. The Wisconsin state capital, Madison, is 85 miles to the west of Racine. Beyond Milwaukee, the next major market is Chicago at 59 miles to the south. Among nearby covered cities such as Kenosha and Greenfield, Racine is one of the larger markets.
Racine has a population of 78,199, ranking 5th of 20 covered Wisconsin cities and accounting for about 4.1% of their total population. Racine is in the southeastern part of Wisconsin (the Great Lakes region). Businesses in Racine compete for both Racine-specific searches — where Racine proximity and a complete local profile give them a direct advantage — and for the broader Milwaukee-area queries where a strong Racine presence can still convert metro-area customers. Racine is located in Racine County, Wisconsin.
Racine (78,199) sits among covered cities like Kenosha (99,889), Greenfield (37,159), Milwaukee (599,164). The Milwaukee–Chicago corridor (23 mi to 59 mi from Racine) represents the competitive metro backdrop that shapes what Racine businesses need to rank for.
Explore nearby markets we cover