Newton is in the Boston metro area, 8 miles from downtown Boston, in the eastern part of Massachusetts. The Massachusetts state capital, Boston, is 8 miles to the east of Newton. Beyond Boston, the next major market is New York at 183 miles to the southwest. Among nearby covered cities such as Waltham and Cambridge, Newton is one of the larger markets.
Newton has a population of 87,971, ranking 11th of 36 covered Massachusetts cities and accounting for about 2.9% of their total population. Newton is in the eastern part of Massachusetts (New England). Businesses in Newton compete for both Newton-specific searches — where Newton proximity and a complete local profile give them a direct advantage — and for the broader Boston-area queries where a strong Newton presence can still convert metro-area customers. Middlesex County also includes our covered cities of Lowell, Cambridge, Somerville, giving multi-location programs across the county a natural hub. Newton is a coastal market — businesses here serve both year-round residents and visitor-driven demand, which produces distinct seasonal search-volume patterns.
Newton (87,971) sits among covered cities like Waltham (62,227), Cambridge (107,289), Somerville (78,804). In Middlesex County, we also cover Lowell (108,861), Cambridge (107,289), Somerville (78,804) — creating natural multi-city program opportunities for businesses operating across the area. The Boston–New York corridor (8 mi to 183 mi from Newton) represents the competitive metro backdrop that shapes what Newton businesses need to rank for.
Explore nearby markets we cover