Haverhill is in the Boston metro area, 29 miles from downtown Boston, in the northeastern part of Massachusetts. The Massachusetts state capital, Boston, is 29 miles to the south of Haverhill. Beyond Boston, the next major market is New York at 208 miles to the southwest. Among nearby covered cities such as Lawrence and Methuen, Haverhill is one of the larger markets.
Haverhill has a population of 62,088, ranking 15th of 36 covered Massachusetts cities and accounting for about 2.1% of their total population. Haverhill is in the northeastern part of Massachusetts (New England). Businesses in Haverhill compete for both Haverhill-specific searches — where Haverhill proximity and a complete local profile give them a direct advantage — and for the broader Boston-area queries where a strong Haverhill presence can still convert metro-area customers. Essex County also includes our covered cities of Lynn, Lawrence, Peabody, giving multi-location programs across the county a natural hub. Haverhill is a coastal market — businesses here serve both year-round residents and visitor-driven demand, which produces distinct seasonal search-volume patterns.
Haverhill (62,088) sits among covered cities like Lawrence (77,657), Methuen (48,514), Lowell (108,861). In Essex County, we also cover Lynn (91,589), Lawrence (77,657), Peabody (52,044) — creating natural multi-city program opportunities for businesses operating across the area. The Boston–New York corridor (29 mi to 208 mi from Haverhill) represents the competitive metro backdrop that shapes what Haverhill businesses need to rank for.
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