Bloomington is in the Minneapolis metro area, 10 miles from downtown Minneapolis, in the southeastern part of Minnesota. The Minnesota state capital, Saint Paul, is 13 miles to the northeast of Bloomington. Beyond Minneapolis, the next major market is Omaha at 283 miles to the southwest. Bloomington is the largest covered city among nearby markets including Edina and Burnsville.
Bloomington has a population of 86,319, ranking 4th of 24 covered Minnesota cities and accounting for about 4.2% of their total population. Bloomington is in the southeastern part of Minnesota (the Great Plains). Businesses in Bloomington compete for both Bloomington-specific searches — where Bloomington proximity and a complete local profile give them a direct advantage — and for the broader Minneapolis-area queries where a strong Bloomington presence can still convert metro-area customers.
Bloomington (86,319) is the largest among nearby covered cities including Edina (49,376), Burnsville (61,434), Eagan (65,453). The Minneapolis–Omaha corridor (10 mi to 283 mi from Bloomington) represents the competitive metro backdrop that shapes what Bloomington businesses need to rank for.
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