Edina is in the Minneapolis metro area, 7 miles from downtown Minneapolis, in the southeastern part of Minnesota. The Minnesota state capital, Saint Paul, is 13 miles to the east of Edina. Beyond Minneapolis, the next major market is Omaha at 285 miles to the southwest. Edina is a smaller community than nearby Bloomington, which means lower competitive density on local search queries.
Edina has a population of 49,376, ranking 19th of 24 covered Minnesota cities and accounting for about 2.4% of their total population. Edina is in the southeastern part of Minnesota (the Great Plains). Businesses in Edina compete for both Edina-specific searches — where Edina proximity and a complete local profile give them a direct advantage — and for the broader Minneapolis-area queries where a strong Edina presence can still convert metro-area customers.
Nearby covered cities include Bloomington (86,319), St. Louis Park (47,411), Minnetonka (51,368) — some of which are larger than Edina's 49,376 residents, meaning lower competitive density for Edina-specific queries. The Minneapolis–Omaha corridor (7 mi to 285 mi from Edina) represents the competitive metro backdrop that shapes what Edina businesses need to rank for.
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