Maplewood is in the Minneapolis metro area, 13 miles from downtown Minneapolis, in the southeastern part of Minnesota. The Minnesota state capital, Saint Paul, is 5 miles to the west of Maplewood. Beyond Minneapolis, the next major market is Milwaukee at 285 miles to the southeast. Maplewood is a smaller community than nearby Woodbury, which means lower competitive density on local search queries.
Maplewood has a population of 39,765, ranking 22th of 24 covered Minnesota cities and accounting for about 1.9% of their total population. Maplewood is in the southeastern part of Minnesota (the Great Plains). Businesses in Maplewood compete for both Maplewood-specific searches — where Maplewood proximity and a complete local profile give them a direct advantage — and for the broader Minneapolis-area queries where a strong Maplewood presence can still convert metro-area customers.
Nearby covered cities include Woodbury (65,656), St. Paul (294,873), Eagan (65,453) — some of which are larger than Maplewood's 39,765 residents, meaning lower competitive density for Maplewood-specific queries. The Minneapolis–Milwaukee corridor (13 mi to 285 mi from Maplewood) represents the competitive metro backdrop that shapes what Maplewood businesses need to rank for.
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