Passaic is in the New York metro area, 12 miles from downtown New York, in the northeastern part of New Jersey. The New Jersey state capital, Trenton, is 55 miles to the southwest of Passaic. Beyond New York, the next major market is Philadelphia at 83 miles to the southwest. Among nearby covered cities such as Clifton and Paterson, Passaic is one of the larger markets.
Passaic has a population of 70,868, ranking 8th of 22 covered New Jersey cities and accounting for about 3.8% of their total population. Passaic is in the northeastern part of New Jersey (the Mid-Atlantic). Businesses in Passaic compete for both Passaic-specific searches — where Passaic proximity and a complete local profile give them a direct advantage — and for the broader New York-area queries where a strong Passaic presence can still convert metro-area customers. Passaic County also includes our covered cities of Paterson, Clifton, giving multi-location programs across the county a natural hub. Passaic is a coastal market — businesses here serve both year-round residents and visitor-driven demand, which produces distinct seasonal search-volume patterns.
Passaic (70,868) sits among covered cities like Clifton (85,390), Paterson (145,948), Hackensack (44,113). In Passaic County, we also cover Paterson (145,948), Clifton (85,390) — creating natural multi-city program opportunities for businesses operating across the area. The New York–Philadelphia corridor (12 mi to 83 mi from Passaic) represents the competitive metro backdrop that shapes what Passaic businesses need to rank for.
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