Plano is in the Dallas metro area, 18 miles from downtown Dallas, in the northeastern part of Texas. The Texas state capital, Austin, is 200 miles to the south of Plano. Beyond Dallas, the next major market is Arlington at 31 miles to the southwest. Plano is the largest covered city among nearby markets including Richardson and Allen.
Plano has a population of 274,409, ranking 9th of 83 covered Texas cities and accounting for about 1.8% of their total population. Plano is in the northeastern part of Texas (the South-Central US). Businesses in Plano compete for both Plano-specific searches — where Plano proximity and a complete local profile give them a direct advantage — and for the broader Dallas-area queries where a strong Plano presence can still convert metro-area customers. Collin County also includes our covered cities of Mckinney, Allen, Wylie, giving multi-location programs across the county a natural hub.
Plano (274,409) is the largest among nearby covered cities including Richardson (104,475), Allen (92,020), Garland (234,566). In Collin County, we also cover McKinney (148,559), Allen (92,020), Wylie (44,575) — creating natural multi-city program opportunities for businesses operating across the area. The Dallas–Arlington corridor (18 mi to 31 mi from Plano) represents the competitive metro backdrop that shapes what Plano businesses need to rank for.
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