Expert pitches to journalists earning placements from high-authority media outlets.
Discipline: Link Building
Typical outcome: DR 60+ average authority of placements secured
Engagement: monthly retainer or one-time audit
Seniority: lead strategist on every weekly call
About This Service
How We Deliver HARO Link Building
Our dedicated HARO specialists monitor journalist queries around the clock and respond with expert pitches on your behalf — earning featured placements and backlinks from high-authority media outlets like Forbes, Inc., Business Insider, and industry-specific publications.
The patterns we see across new audits — and the fixes baked into every engagement.
No expert positioning
Journalists want credible sources. Without expert positioning your quotes get passed over. We build and pitch your expertise.
Speed and volume problem
Source requests are time-sensitive and high-volume. We monitor and respond fast, at scale, to win placements.
Weak, generic responses
Bland pitches lose to sharp ones. We write expert, quotable responses that journalists actually use.
Inconsistent link results
Ad-hoc source pitching produces sporadic links. We run it as a consistent, managed program.
Measurable Results
Engineered for outcomes, not vanity metrics
Every HARO Link Building engagement starts with a measurable goal — revenue, qualified pipeline, or first-page rankings on your highest-intent terms. We instrument the work end-to-end so you can see the trajectory in week two, not month six.
Added value to maximize your return on investment.
Monthly placement reporting
Added value to maximize your return on investment.
Why our HARO Link Building engagements ship results
No retainers without a measurable outcome attached. Every sprint is anchored to a KPI we agreed on in week one — with weekly Loom updates, a shared dashboard, and a senior strategist on every call.
Senior strategist on every account — no juniors learning on your dime
Weekly Loom updates plus a shared Looker dashboard
Your stack, your CMS, your CMS workflow — we adapt to you
Outcome-tied pricing — KPI ranges baked into the contract
Our Process
How we ship HARO Link Building
A proven 4-step framework that compresses time to results without cutting corners.
01
Link Gap and Authority Audit
A senior analyst benchmarks your backlink profile against the three competitors who outrank you and flags any toxic links dragging you down. You leave knowing exactly how many quality links you need to close the gap.
02
Prospecting and Story Angles
We build a vetted target list of relevant publications and craft data-led story angles your vertical actually cares about. Every prospect is scored on real traffic and topical relevance, never on inflated domain metrics alone.
03
Outreach and Placement
Our team runs personalized outreach, HARO responses, and digital PR pitches, then secures placements on editorially reviewed sites. We never buy links from networks or use private blog farms.
04
Verify and Report
Every live link is screenshotted, verified for follow status, and logged on your dashboard with its referring traffic and authority. A weekly Loom shows new placements and the ranking movement they drive.
Source-based link building (HARO, Qwoted, Connectively and journalist requests) earns editorial links by providing expert quotes journalists need — a fast, white-hat way to land links on high-authority publications. We monitor requests across platforms, match them to your expertise, and respond fast with quotable answers.
Being the credible expert who answers well and fast is what converts source requests into authority links.
Monitoring across HARO, Qwoted and journalist requests
Expertise-matched request selection
Fast, quotable expert responses
Editorial links on high-authority sites
02
Organic traffic — last 90d
+263% vs prior period
Expert positioning
Make your voice the one journalists quote
Journalists quote credible experts, so the response only lands if the source is positioned as an authority. We build your expert positioning — bio, credentials, angle — and craft responses that read as genuine expert insight, not a promotional plug, so writers use your quote and link to you.
Strong positioning plus a sharp answer is what wins the placement over the dozens of other pitches a journalist receives.
Expert bio and credential positioning
Insight-led, non-promotional responses
Angle and topic selection that fits your authority
Quote-worthy positioning that wins placements
03
Content velocity
8 long-form posts · 4 weeks
Consistent program
A managed engine, not sporadic pitching
Ad-hoc source pitching produces sporadic, unpredictable links; run as a managed program it produces a steady stream. We operate it consistently — daily monitoring, fast turnaround, volume with quality control — so links accrue predictably and your authority compounds month over month.
Consistency and speed at volume are what turn source-based link building into a reliable authority engine.
Daily monitoring and fast turnaround
Volume with quality control
Predictable, compounding link accrual
Managed program, not ad-hoc pitching
Real Results
HARO Link Building outcomes that compound
Average measurable wins across active engagements — every number traceable inside the dashboards we ship clients.
Verified across 500+ live client engagements
Reported via live Looker Studio dashboards
Tied to revenue KPIs, not vanity metrics
DR 60+
Average authority of placements secured
8-12
Editorial links earned per month
+34%
Organic traffic lift within two quarters
100%
Links verified live and follow-checked
FAQs
Questions buyers ask before signing
Quick answers to the things buyers always check first.
What is HARO / source-based link building?
It earns editorial links by providing expert quotes to journalists who request sources (via HARO, Qwoted, Connectively and direct requests). It's a fast, white-hat way to land links on high-authority publications — when you're positioned as a credible expert and respond fast with quotable answers.
Why do my source pitches get ignored?
Usually weak positioning or generic answers. Journalists quote credible experts with sharp, insight-led responses, not promotional plugs. We build your expert positioning and write responses journalists actually use.
How do you win time-sensitive requests?
Speed and volume with quality — we monitor requests across platforms daily and respond fast with expert answers, run as a consistent managed program so links accrue predictably rather than sporadically.
What kind of links does this produce?
Editorial links on the news, industry and niche publications that field source requests — genuine, authority-passing links earned by your expertise, which are durable and update-safe.
No account-manager buffer and no juniors learning on your budget — you work directly with the people who do the work.
Founder
Rao Anas
Founder & CEO
Company vision · technical direction
Founder and CEO. Sets the company vision and leads engineering and technical direction across both SEO and software development — the person who architects the hard problems and owns the standard the whole team builds to.
Founder
Rao Huzaifa
Founder & CEO
Business strategy · finance · delivery
Founder and CFO. Owns business strategy and finance and oversees software delivery end to end, so engagements stay scoped, on budget and shipped.
Founder
Rao Usama
Co-Founder & Product Officer, Head of AI / Data
14+ yrs engineering · AI agents, MCP & automation
Co-Founder and Head of AI & Data. 14+ years in software engineering; leads our AI-agent, MCP-integration and workflow-automation work — turning models into systems that actually run in production.
MSc, Data Science
Rao Hasnain
Chief Operating Officer
Operations · delivery across every engagement
Chief Operating Officer. Runs day-to-day operations and keeps delivery on track across every client engagement — the reason work moves predictably instead of in fits and starts.
Drop your URL, pick the goal you care about most, and we'll show you exactly where the traffic is leaking — technical, content, or authority. No pitch, no obligation, no sales script.
Every quote below is from a real client engagement. We only report what we can tie to a ranking, a booking, or a pipeline number.
5 avg. client review · 60+ engagements
Slide 1 of 8
Well-managed from day one. They delivered within days without cutting corners — fast, professional, and genuinely easy to work with.
Darryl R.
Home-services owner
Slide 2 of 8
They compressed what we expected to be a nine-month sandbox into a couple of months. The authority plan and outreach stack were exactly what a brand-new site needed.
Filip Gavrilovski
iGaming acquisition lead
Slide 3 of 8
The outreach campaign was completed efficiently and communicated clearly throughout. Everything arrived as agreed — I looked forward to the next round.
Graham Wire
Agency owner
Slide 4 of 8
We keep coming back because the work is dependable. Content that aligns with our SEO goals, delivered exactly when they say it will be.
Jake Brown
Marketing director
Slide 5 of 8
We've returned for multiple content and link projects because the quality is always dependable. Well-structured work and a genuinely straightforward process.
Jason Berkowitz
Agency owner
Slide 6 of 8
They consistently identify high-quality opportunities, keep communication clear, and deliver exactly what we need. A partnership we plan to keep.
Jessica Levenson
Marketing director
Slide 7 of 8
We've used the team for outreach several times and they stay consistently reliable. Quality placements, clear communication, and excellent value.
Jonathan Gili-Ross
Startup founder
Slide 8 of 8
A very strategic approach to link building — quality placements, transparent progress, and a level of consistency that made a noticeable difference.
Kerry-Ann Davies
Marketing director
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