Senior-led, every accountReviews published with real names
5.0
from 60 published client reviews
Senior pod, no juniors
on every account
Brands across the industries we serve
What is Entity & Knowledge Graph Optimization?
Make your brand a clear, disambiguated entity the engines confidently recognise — schema, internal graph, and external knowledge-graph signals.
Discipline: AI SEO & Generative Engine Optimization (GEO)
Typical outcome: 4 ai engines optimised & tracked
Engagement: monthly retainer or one-time audit
Seniority: lead strategist on every weekly call
About This Service
How We Deliver Entity & Knowledge Graph Optimization
AI engines reason over entities, not keywords. We map your brand, people, products and topics into a disambiguated entity model, ship the schema.org typing and internal link graph that makes it machine-legible, and build the external signals — consistent citations, Wikidata/knowledge-panel alignment, authoritative mentions — that connect you to the knowledge graph the engines read. We know it works because we run one: our live /kg has 76 interlinked entities you can inspect.
What Entity & Knowledge Graph Optimization includes
Core Offerings:
Entity mapping & disambiguation
schema.org typing (Organization, Person, Product)
Internal knowledge-graph / linking build
Additional Value:
External signals: citations, Wikidata, panels
Proven on our own live /kg (76 entities)
What makes this work hold up
No retainers without a measurable outcome attached. Every sprint is anchored to a KPI we agreed on in week one — with weekly Loom updates, a shared dashboard, and a senior strategist on every call.
Senior strategist on every account — no juniors learning on your dime
Weekly Loom updates plus a shared Looker dashboard
Your stack, your CMS, your CMS workflow — we adapt to you
Outcome-tied pricing — KPI ranges baked into the contract
Our Process
How we ship Entity & Knowledge Graph Optimization
A proven 4-step framework that compresses time to results without cutting corners.
01
AI Visibility Audit
We measure where you stand today across ChatGPT, Perplexity, Gemini and AI Overviews — citation share, crawler access, schema and entity coverage — against your competitors.
02
GEO Roadmap
A prioritised plan: the entities to own, the schema to ship, the passages to make quotable and the crawler fixes that unblock the engines — sequenced by expected citation lift.
03
Optimise & Ship
Content restructured for citability, entities and knowledge-graph signals built, structured data and llms.txt shipped — implemented by the same team, not handed off as a to-do list.
04
Track & Compound
Ongoing citation and mention monitoring across the engines, in a live dashboard, so gains are provable and the next round targets the answers you still do not own.
Modern search and AI run on entities — Google needs to understand your brand as a distinct, recognised entity connected to its topics, or you forfeit knowledge-panel presence and AI trust. We establish and strengthen your entity: consistent identity signals, Organization schema, sameAs connections, and the corroborating references that make your brand a known entity.
A well-established entity is the foundation of knowledge-graph and AI visibility.
Entity establishment and identity consistency
Organization schema and sameAs signals
Corroborating cross-web references
Knowledge-panel foundation
02
Typical shape of an engagement
Months 4–9 is where money keywords move
Build the topical graph
Connect your brand to its expertise
Being a recognised entity isn't enough — you need to be connected to the topics and entities you're expert in, so machines understand your relevance and authority. We build those connections: entity relationships, topical associations, structured internal linking, and the schema that maps your brand to its subject-matter graph.
A strong topical entity graph is what signals genuine authority to both search and AI.
Entity-relationship and topical connections
Structured internal linking as a graph
Subject-matter authority mapping
Relevance signals for search and AI
03
Content velocity
Briefed, drafted, edited, shipped
Entity strength for AI
Stronger entity, stronger AI visibility
AI answer engines lean heavily on entity understanding to decide who to trust and cite — so a strong, well-connected entity translates directly into better AI visibility. We strengthen the entity signals AI relies on, so your brand is understood, trusted and surfaced across AI answers, not just traditional search.
Entity optimisation is increasingly the substrate of both knowledge-graph and AI-answer visibility.
Entity signals AI engines rely on
Brand understanding and trust for AI
AI-answer surfacing via entity strength
A foundation for both search and AI visibility
How we work
Entity & Knowledge Graph Optimization — what you are actually buying
Commitments rather than results: how the engagement is staffed, reported and priced. Every one of them is true on the first day, before anything has been measured.
Named senior specialists on every engagement
Reported via live Looker Studio dashboards
Tied to revenue KPIs, not vanity metrics
4
AI engines optimised & tracked
Passage
Level citability, not just page
76
Live entities in our own /kg
Senior
Led — no juniors on your account
FAQs
Questions buyers ask before signing
Quick answers to the things buyers always check first.
What is entity / knowledge graph optimisation?
It's making search engines and AI understand your brand as a distinct, recognised entity connected to the topics you're expert in — through consistent identity signals, Organization schema, sameAs connections and topical relationships. It underpins knowledge-panel presence and AI visibility.
Why does being an "entity" matter?
Because modern search and AI run on entities, not just keywords. If Google doesn't understand your brand as a known entity connected to its topics, you forfeit knowledge-panel presence and the trust AI engines use to decide who to cite.
How does this help AI visibility?
AI answer engines lean heavily on entity understanding to decide who to trust and surface. A strong, well-connected entity translates directly into better AI-answer visibility, so entity optimisation is increasingly the substrate of both search and AI presence.
What does the work involve?
Establishing your entity (identity consistency, schema, sameAs, corroborating references) and building the topical graph (entity relationships, structured internal linking, subject-matter authority) that connects your brand to its expertise for both search and AI.
Entity and knowledge-graph work only holds if the crawl, render and schema foundations are sound. Our Technical SEO service ships that foundation first.
No account-manager buffer and no juniors learning on your budget — you work directly with the people who do the work.
Founder
Rao Usama
Co-Founder & Product Officer, Head of AI / Data
14+ yrs engineering · AI agents, MCP & automation
Co-Founder and Head of AI & Data. 14+ years in software engineering; leads our AI-agent, MCP-integration and workflow-automation work — turning models into systems that actually run in production.
MSc, Data Science
Nimra Jabbar
Front-End Developer & SEO Specialist
MSc Data Science · front-end · technical SEO
Front-end developer and SEO specialist with a Master’s in Data Science. Builds fast, accessible interfaces and the on-page and technical SEO that make them rank — with experience spanning EdTech, enterprise systems and digital consulting.
MSc, Data Science
Rao Zayn
Head of Content & Brand
Research-led content · technical writing
Head of Content and Brand. A research-led content strategist and technical writer who builds durable authority through genuinely useful writing rather than filler.
Send one question your buyers ask. We will run it across ChatGPT, Perplexity and AI Overviews and send you back who gets cited today — including the case where it is nobody.
What clients say about our Entity & Knowledge Graph Optimization
Reviews from our Upwork, Fiverr and direct client engagements. Each card shows where the review was left.
5 avg. client review · 60+ engagements
Slide 1 of 8
Their content strategy gave us a much clearer direction for growth. The reasoning behind every recommendation was explained, and it all felt well planned.
Sophie Thomas
Content lead
Slide 2 of 8
We've partnered on multiple projects and the quality stays consistently impressive. Always proactive about valuable opportunities and a pleasure to work with.
Toby Ireson
Agency owner
Slide 3 of 8
Well-researched, well-structured content that actually aligns with the SEO strategy. Organized, easy to collaborate with, and consistently on time.
Zoe Ashbridge
Content lead
Slide 4 of 8
Everything stayed organized and every update was communicated clearly. The work was completed to a very high standard and I would collaborate again in a heartbeat.
Lesley Murray
Clinic operations manager
Slide 5 of 8
They rebuilt our city pages and fixed the local foundation properly. We're now showing up in the map pack across every territory we serve, and the phone actually rings because of it.
Adam McChesney
Home-services owner
Slide 6 of 8
The on-page work was meticulous — they made the changes without disrupting the site and explained the reasoning behind each one. Our performance climbed steadily afterward.
Aliya Vadillo
Marketing director
Slide 7 of 8
Another smooth project from the team. They secured exactly the placements we needed, communicated clearly the whole way, and made the entire process effortless.
Cameron Jackson
Agency owner
Slide 8 of 8
Their knowledge of SEO is evident, communication is always smooth, and the project was delivered exactly as expected. I wouldn't hesitate to recommend this team to others.
Chris Barnard
Law-firm marketing lead
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