Senior-led, every accountReviews published with real names
5.0
from 60 published client reviews
Senior pod, no juniors
on every account
Brands across the industries we serve
What is Press Releases?
Distribution for genuine news — and a straight answer about what the links in a release actually do.
Discipline: Link Building
Typical outcome: Four gates every prospect passes them, most do not
Engagement: monthly retainer or one-time audit
Seniority: lead strategist on every weekly call
About This Service
How We Deliver Press Releases
The links in a wire distribution are nofollow and pass no authority. Anyone selling you a press release as a link-building tactic is selling you something that has not worked for over a decade. What a release genuinely does is create a dated, citable, widely syndicated record of a real event — a funding round, a launch, a hire, a piece of original research — which journalists find when they research you and which answer engines increasingly use to establish what is true about a company and when. We write and distribute releases for news that actually is news, and we will tell you when what you have is not.
The patterns we see across new audits — and the fixes baked into every engagement.
Sold to you as a link-building tactic
Wire links are nofollow and have been for well over a decade. A vendor pricing them as authority is charging for something that does not exist.
News that is not news
A rebrand nobody asked about, a "strategic partnership" with no detail. Journalists can tell in one line, and so can readers.
Syndication counted as coverage
The same text republished on two hundred sites is one story reprinted, not two hundred placements. Reporting it as reach is how the industry inflates the number.
No reporter ever saw it
A wire drop with no direct pitching reaches distribution feeds and nobody who covers your field.
Written for genuine news, not manufactured announcements
A dated, syndicated record that stays findable
Supports journalist research and AI-answer accuracy
Additional Value:
Honest position: the links are nofollow and we say so
Pitched directly to relevant reporters alongside the wire
What makes this work hold up
No retainers without a measurable outcome attached. Every sprint is anchored to a KPI we agreed on in week one — with weekly Loom updates, a shared dashboard, and a senior strategist on every call.
Senior strategist on every account — no juniors learning on your dime
Weekly Loom updates plus a shared Looker dashboard
Your stack, your CMS, your CMS workflow — we adapt to you
Outcome-tied pricing — KPI ranges baked into the contract
Our Process
How we ship Press Releases
A proven 4-step framework that compresses time to results without cutting corners.
01
Link Gap and Authority Audit
A senior analyst benchmarks your backlink profile against the three competitors who outrank you and flags any toxic links dragging you down. You leave knowing exactly how many quality links you need to close the gap.
02
Prospecting and Story Angles
We build a vetted target list of relevant publications and craft data-led story angles your vertical actually cares about. Every prospect is scored on real traffic and topical relevance, never on inflated domain metrics alone.
03
Outreach and Placement
Our team runs personalized outreach, HARO responses, and digital PR pitches, then secures placements on editorially reviewed sites. We never buy links from networks or use private blog farms.
04
Verify and Report
Every live link is screenshotted, verified for follow status, and logged on your dashboard with its referring traffic and authority. A weekly Loom shows new placements and the ranking movement they drive.
01
What the links actually do
Nofollow, no authority — the straight version
The links inside a wire distribution pass nothing. That has been true long enough that any proposal pricing a release as authority is either uninformed or counting on you being.
We say it before the invoice rather than in a footnote, because the rest of what a release does is genuinely useful and does not need a false claim propping it up.
Nofollow status stated up front, in writing
Never sold or priced as an authority tactic
Syndication counts reported as reprints, not placements
What the release did and did not do, after the fact
02
What a release is genuinely for
A dated, citable record of something that actually happened
A funding round, a launch, a senior hire, an acquisition, a piece of original research. A release makes that event findable, attributable and dated — which is what a journalist researching you needs, and increasingly what an answer engine uses to establish what is true about a company and when.
That record keeps working long after the distribution window closes, which is the part of the format that survived.
A permanent, dated record of a real event
Findable by journalists researching you later
Feeds AI-answer accuracy about your company
Written so the facts are extractable, not buried
03
The pitch alongside the wire
Distribution is not outreach, and only one of them earns coverage
The wire puts the text where it can be found. Coverage comes from reporters who already write about your field being told, directly, why this matters to their readers this week.
We do both, and we are candid about which one produces the result: the earned pieces come from the pitch. When there is nothing worth pitching, we will tell you that instead of billing for a distribution.
Direct pitching to reporters on the relevant beat
Timing set around the news, not the invoice
Embargo and exclusive handling where it helps
A recommendation to wait when the news is thin
How this runs
What the engagement commits to
Not averages, and not a result we are promising in advance — the terms every placement on this service has to clear, and what we do when one goes bad.
Named senior specialists on every engagement
Reported via live Looker Studio dashboards
Tied to revenue KPIs, not vanity metrics
Four gates
Every prospect passes them, most do not
Refused
Networks, exchanges and paid placements
Same day
Placements logged with a screenshot
100%
Links verified live and follow-checked
FAQs
Questions buyers ask before signing
Quick answers to the things buyers always check first.
Do press release links help rankings?
No. The links in a wire distribution are nofollow and pass no authority, and that has been the case for many years. Anything you gain comes from journalists and readers finding the story, not from the links inside it.
When is a release actually worth doing?
When something has genuinely happened: funding, a launch, an acquisition, a senior appointment, or original research worth reporting. If what you have is an announcement about an announcement, a release makes that visible to exactly the people you wanted to impress.
Will you tell us if our news is not news?
Yes, and it is part of what you are paying for. Declining to distribute something thin protects the one thing that makes the next release worth opening — that the last one was worth reading.
What does syndication actually mean?
Your text is republished automatically on sites that carry the wire feed. It looks like wide coverage in a report and it is one story reprinted. We count it as reprints, separately from anything a journalist chose to write.
No account-manager buffer and no juniors learning on your budget — you work directly with the people who do the work.
Rao Saqlain
Head of Off-Page & Authority
Link building · digital PR · off-site authority
Head of Off-Page and Authority. Leads link building, digital PR and off-site authority across the client base — the signals that move competitive rankings.
Rao Zayn
Head of Content & Brand
Research-led content · technical writing
Head of Content and Brand. A research-led content strategist and technical writer who builds durable authority through genuinely useful writing rather than filler.
Saleha Jabeen
Parasite SEO Specialist
Parasite SEO · gray-niche rankings · high-DR platforms
Parasite SEO specialist. Ranks offers in highly competitive and gray niches by borrowing the authority of high-DR platforms — landing page-one visibility in days, not months, right alongside the media giants Google already trusts.
See your link profile the way a competitor sees it.
Drop your domain and we will pull the profile. You get the gap between you and the sites above you — and a straight answer on whether links are genuinely what is holding you back.
Reviews from our Upwork, Fiverr and direct client engagements. Each card shows where the review was left.
5 avg. client review · 60+ engagements
Slide 1 of 8
A very strategic approach to link building — quality placements, transparent progress, and a level of consistency that made a noticeable difference.
Kerry-Ann Davies
Marketing director
Slide 2 of 8
Delivered everything within a few days without compromising quality. Fast, professional, and consistently reliable across every campaign.
Kit Cresswell
Agency owner
Slide 3 of 8
Numerous campaigns completed, and the results have consistently met expectations. Their focus on quality placements makes them a trusted partner.
Mason Carter
Home-services owner
Slide 4 of 8
A proactive approach to finding the right opportunities and a dependable hand keeping the project moving in the right direction. Exactly what we needed.
Matt Casady
iGaming acquisition lead
Slide 5 of 8
They clearly understand modern SEO and approach every project with confidence and precision. Reassuring to work with someone who genuinely knows the field.
Russell Jamieson
Law-firm marketing lead
Slide 6 of 8
Reliable, responsive, and consistently delivering quality placements. In a competitive vertical, that consistency is exactly what moves the needle.
Stanislav Farkas
iGaming acquisition lead
Slide 7 of 8
We've partnered on multiple projects and the quality stays consistently impressive. Always proactive about valuable opportunities and a pleasure to work with.
Toby Ireson
Agency owner
Slide 8 of 8
Consistent, quality link campaigns with real attention to detail. They're proactive about finding worthwhile opportunities and always follow through on what they commit to.
Blake McCulloch
Startup founder
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