Beverly is in the Boston metro area, 16 miles from downtown Boston, in the northeastern part of Massachusetts. The Massachusetts state capital, Boston, is 16 miles to the southwest of Beverly. Beyond Boston, the next major market is New York at 206 miles to the southwest. Beverly is a smaller community than nearby Salem, which means lower competitive density on local search queries.
Beverly has a population of 40,664, ranking 31th of 36 covered Massachusetts cities and accounting for about 1.4% of their total population. Beverly is in the northeastern part of Massachusetts (New England). Businesses in Beverly compete for both Beverly-specific searches — where Beverly proximity and a complete local profile give them a direct advantage — and for the broader Boston-area queries where a strong Beverly presence can still convert metro-area customers. Essex County also includes our covered cities of Lynn, Lawrence, Haverhill, giving multi-location programs across the county a natural hub. Beverly is a coastal market — businesses here serve both year-round residents and visitor-driven demand, which produces distinct seasonal search-volume patterns.
Nearby covered cities include Salem (42,544), Peabody (52,044), Lynn (91,589) — some of which are larger than Beverly's 40,664 residents, meaning lower competitive density for Beverly-specific queries. In Essex County, we also cover Lynn (91,589), Lawrence (77,657), Haverhill (62,088) — creating natural multi-city program opportunities for businesses operating across the area. The Boston–New York corridor (16 mi to 206 mi from Beverly) represents the competitive metro backdrop that shapes what Beverly businesses need to rank for.
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