Lynn is in the Boston metro area, 9 miles from downtown Boston, in the northeastern part of Massachusetts. The Massachusetts state capital, Boston, is 9 miles to the southwest of Lynn. Beyond Boston, the next major market is New York at 199 miles to the southwest. Lynn is the largest covered city among nearby markets including Peabody and Salem.
Lynn has a population of 91,589, ranking 9th of 36 covered Massachusetts cities and accounting for about 3% of their total population. Lynn is in the northeastern part of Massachusetts (New England). Businesses in Lynn compete for both Lynn-specific searches — where Lynn proximity and a complete local profile give them a direct advantage — and for the broader Boston-area queries where a strong Lynn presence can still convert metro-area customers. Essex County also includes our covered cities of Lawrence, Haverhill, Peabody, giving multi-location programs across the county a natural hub. Lynn is a coastal market — businesses here serve both year-round residents and visitor-driven demand, which produces distinct seasonal search-volume patterns.
Lynn (91,589) is the largest among nearby covered cities including Peabody (52,044), Salem (42,544), Revere (53,756). In Essex County, we also cover Lawrence (77,657), Haverhill (62,088), Peabody (52,044) — creating natural multi-city program opportunities for businesses operating across the area. The Boston–New York corridor (9 mi to 199 mi from Lynn) represents the competitive metro backdrop that shapes what Lynn businesses need to rank for.
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