Denton is in the Arlington metro area, 33 miles from downtown Arlington, in the northeastern part of Texas. The Texas state capital, Austin, is 207 miles to the south of Denton. Beyond Arlington, the next major market is Fort Worth at 34 miles to the south. Among nearby covered cities such as Flower Mound and Lewisville, Denton is one of the larger markets.
Denton has a population of 123,099, ranking 26th of 83 covered Texas cities and accounting for about 0.8% of their total population. Denton is in the northeastern part of Texas (the South-Central US). Businesses in Denton compete for both Denton-specific searches — where Denton proximity and a complete local profile give them a direct advantage — and for the broader Arlington-area queries where a strong Denton presence can still convert metro-area customers. Denton County also includes our covered cities of Frisco, Carrollton, Lewisville, giving multi-location programs across the county a natural hub.
Denton (123,099) sits among covered cities like Flower Mound (68,609), Lewisville (101,074), The Colony (39,458). In Denton County, we also cover Frisco (136,791), Carrollton (126,700), Lewisville (101,074) — creating natural multi-city program opportunities for businesses operating across the area. The Arlington–Fort Worth corridor (33 mi to 34 mi from Denton) represents the competitive metro backdrop that shapes what Denton businesses need to rank for.
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