Frisco is in the Dallas metro area, 26 miles from downtown Dallas, in the northeastern part of Texas. The Texas state capital, Austin, is 206 miles to the south of Frisco. Beyond Dallas, the next major market is Arlington at 33 miles to the southwest. Among nearby covered cities such as The Colony and Allen, Frisco is one of the larger markets.
Frisco has a population of 136,791, ranking 21th of 83 covered Texas cities and accounting for about 0.9% of their total population. Frisco is in the northeastern part of Texas (the South-Central US). Businesses in Frisco compete for both Frisco-specific searches — where Frisco proximity and a complete local profile give them a direct advantage — and for the broader Dallas-area queries where a strong Frisco presence can still convert metro-area customers. Denton County also includes our covered cities of Carrollton, Denton, Lewisville, giving multi-location programs across the county a natural hub.
Frisco (136,791) sits among covered cities like The Colony (39,458), Allen (92,020), McKinney (148,559). In Denton County, we also cover Carrollton (126,700), Denton (123,099), Lewisville (101,074) — creating natural multi-city program opportunities for businesses operating across the area. The Dallas–Arlington corridor (26 mi to 33 mi from Frisco) represents the competitive metro backdrop that shapes what Frisco businesses need to rank for.
Explore nearby markets we cover