Federal Way is in the Seattle metro area, 20 miles from downtown Seattle, in the western part of Washington. The Washington state capital, Olympia, is 34 miles to the southwest of Federal Way. Beyond Seattle, the next major market is Portland at 126 miles to the south. Among nearby covered cities such as Auburn and Kent, Federal Way is one of the larger markets.
Federal Way has a population of 92,734, ranking 10th of 28 covered Washington cities and accounting for about 3.1% of their total population. Federal Way is in the western part of Washington (the Pacific Coast). Businesses in Federal Way compete for both Federal Way-specific searches — where Federal Way proximity and a complete local profile give them a direct advantage — and for the broader Seattle-area queries where a strong Federal Way presence can still convert metro-area customers. King County also includes our covered cities of Seattle, Bellevue, Kent, giving multi-location programs across the county a natural hub. Federal Way is a coastal market — businesses here serve both year-round residents and visitor-driven demand, which produces distinct seasonal search-volume patterns.
Federal Way (92,734) sits among covered cities like Auburn (74,860), Kent (124,435), Tacoma (203,446). In King County, we also cover Seattle (652,405), Bellevue (133,992), Kent (124,435) — creating natural multi-city program opportunities for businesses operating across the area. The Seattle–Portland corridor (20 mi to 126 mi from Federal Way) represents the competitive metro backdrop that shapes what Federal Way businesses need to rank for.
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