Kent is in the Seattle metro area, 16 miles from downtown Seattle, in the western part of Washington. The Washington state capital, Olympia, is 39 miles to the southwest of Kent. Beyond Seattle, the next major market is Portland at 130 miles to the south. Among nearby covered cities such as Auburn and Federal Way, Kent is one of the larger markets.
Kent has a population of 124,435, ranking 6th of 28 covered Washington cities and accounting for about 4.2% of their total population. Kent is in the western part of Washington (the Pacific Coast). Businesses in Kent compete for both Kent-specific searches — where Kent proximity and a complete local profile give them a direct advantage — and for the broader Seattle-area queries where a strong Kent presence can still convert metro-area customers. King County also includes our covered cities of Seattle, Bellevue, Renton, giving multi-location programs across the county a natural hub. Kent is a coastal market — businesses here serve both year-round residents and visitor-driven demand, which produces distinct seasonal search-volume patterns.
Kent (124,435) sits among covered cities like Auburn (74,860), Federal Way (92,734), Renton (97,003). In King County, we also cover Seattle (652,405), Bellevue (133,992), Renton (97,003) — creating natural multi-city program opportunities for businesses operating across the area. The Seattle–Portland corridor (16 mi to 130 mi from Kent) represents the competitive metro backdrop that shapes what Kent businesses need to rank for.
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